The Untold Stories of Green Marketing: Combating Greenwashing and Promoting Genuine Sustainability
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- Mansour Alyahia & Alaa M. S. Azazz & Sameh Fayyad & Ibrahim A. Elshaer & Abuelkassem A. A. Mohammad, 2024. "Greenwashing Behavior in Hotels Industry: The Role of Green Transparency and Green Authenticity," Sustainability, MDPI, vol. 16(3), pages 1-20, January.
- Christina W. Y. Wong & Chee Yew Wong & Sakun Boon-itt & Ailie K. Y. Tang, 2021. "Strategies for Building Environmental Transparency and Accountability," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
- Patrizia Gazzola & Gianluca Colombo & Roberta Pezzetti & Luminița Nicolescu, 2017. "Consumer Empowerment in the Digital Economy: Availing Sustainable Purchasing Decisions," Sustainability, MDPI, vol. 9(5), pages 1-19, April.
- Juan Li & Xixiang Sun & Canwei Hu, 2022. "The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
- João M. Lopes & Sofia Gomes & Tiago Trancoso, 2023. "The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
- Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
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