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Brand Management and Innovation Management in the Age of Sustainable Development

Author

Listed:
  • Zhanna Mingaleva

    (Department of Economics and Industrial Production Management, Perm National Research Polytechnic University, 614990 Perm, Russia)

  • Natalia Vukovic

    (Laboratory of International and Regional Economics, Ural Federal University, 620002 Yekaterinburg, Russia)

Abstract

Issues of sustainable development, successful achievement of the SDGs, solving the problems of production and promotion of green products, goods and technologies, expanding the use of green brands and many other aspects related to life and production in the Age of Sustainable Development remain the most relevant and frequently discussed topics in recent years [...]

Suggested Citation

  • Zhanna Mingaleva & Natalia Vukovic, 2023. "Brand Management and Innovation Management in the Age of Sustainable Development," Sustainability, MDPI, vol. 15(12), pages 1-6, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9806-:d:1174796
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    References listed on IDEAS

    as
    1. Juan Li & Xixiang Sun & Canwei Hu, 2022. "The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
    2. Andrei G. Shelomentsev & Kseniya S. Goncharova & Igor M. Stepnov & Julia A. Kovalchuk & Do Huong Lan & Roman S. Golov, 2021. "Strategic Innovation as a Factor of Adaptation of National Economies to the Development of Global Value Chains," Sustainability, MDPI, vol. 13(17), pages 1-27, August.
    3. Gen Li & Xixiang Sun, 2022. "The Impact of Green Brand Crises on Green Brand Trust: An Empirical Study," Sustainability, MDPI, vol. 14(2), pages 1-19, January.
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