The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism
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- Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
- Rathore, Himanshu & Jakhar, Suresh Kumar & Kumar, Satish & Kumar, Madhumitha Ezhil, 2022. "Pay-what-you-want versus pick-your price: The interplay between participative pricing strategies and consumer's need for cognition," Journal of Business Research, Elsevier, vol. 141(C), pages 73-84.
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- Zhanna Mingaleva & Natalia Vukovic, 2023. "Brand Management and Innovation Management in the Age of Sustainable Development," Sustainability, MDPI, vol. 15(12), pages 1-6, June.
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Keywords
green brand; brand authenticity; green brand evangelism; green transparency; green skepticism;All these keywords.
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