Adoption Intention of Technology in SMEs Conceptualizing and Framing the Adoption Intention of Next Level Technology in Food and Beverage Manufacturing SMES in Bangladesh

Small and Medium Enterprises (SMEs) are vital in national economy and gross domestic products (GDP). Thus, the performance of these enterprises will maintain the wheel of the country’s economy. Upgrading the technologies, current used will in SMEs will make efficient the manufacturing process of food beverage industries in Bangladesh. Those firms are still using traditional equipment and machinery in their food and beverage manufacturing process is required to adopt next level of technologies which they can afford for maximizing the performance. Thus, the study focuses on the intention of adoption of next level of industrial revolution technologies in food and beverage manufacturing small and medium enterprises (SMEs) in developing countries (Bangladesh). The study will collect a total 230 SME owners (food and beverage manufacturing small and medium enterprises (SMEs) data and that collected data will be analysed using partial least square structural equation modelling (PLS-SEM) with SmartPLS software. For investigation of this intention, the study adopted two perspectives- the invasion and role of disasters and hazards on SMEs through disaster preparedness and business continuity plan and secondly unified theory of acceptance and usage of technology (UTAUT) for measuring the intention. The study is expected to contribute to these two theories in new context with constructs. The study will also contribute to policy makers of government in developing constructive policy and effective financial and non-financial support for small and medium enterprise in food and beverage manufacturing enterprises.