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Innovation Strategy and SME Survival: The Role of Organizational Adaptability

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  • Amoa-Gyarteng, Karikari
  • Eserifa, Oyin-Emi

Abstract

This study aims to concisely examine the impact of innovation strategy on the survival of small and medium enterprises (SMEs), focusing on the mediating role of organizational adaptability. Employing an explanatory research design, data were collected through structured questionnaires from SME owners and managers in Kumasi Metro, Ghana. Regression analysis reveals that innovation strategy is significantly related to organizational adaptability, which in turn positively influences SME survival. Therefore, organizational adaptability's mediating role is established, indicating its essential function in SME survival.

Suggested Citation

  • Amoa-Gyarteng, Karikari & Eserifa, Oyin-Emi, 2024. "Innovation Strategy and SME Survival: The Role of Organizational Adaptability," EconStor Conference Papers 298864, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:298864
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    File URL: https://www.econstor.eu/bitstream/10419/298864/1/Amoa-Gyarteng-Innovation-strategy-SME.pdf
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    References listed on IDEAS

    as
    1. Nawal Abdalla Adam & Ghadah Alarifi, 2021. "Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-22, December.
    2. Daniel Kindström & Per Carlborg & Tomas Nord, 2024. "Challenges for growing SMEs: A managerial perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 62(2), pages 700-723, March.
    3. Mitsuru Kodama, 2019. "Business Innovation Through Holistic Leadership‐Developing Organizational Adaptability," Systems Research and Behavioral Science, Wiley Blackwell, vol. 36(4), pages 365-394, July.
    4. Hezron M. Osano, 2023. "Global scaling by SMEs: Role of innovation and technology," Journal of the International Council for Small Business, Taylor & Francis Journals, vol. 4(3), pages 258-281, July.
    5. Ashraf Mishrif & Asharul Khan, 2023. "Technology adoption as survival strategy for small and medium enterprises during COVID-19," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-23, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovation strategy; organizational adaptability; SME survival; diffusion of innovation theory; competitive advantage;
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