IDEAS home Printed from https://ideas.repec.org/a/bbz/fcpbbr/v13y2016ispecialissuep102-120.html
   My bibliography  Save this article

Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality

Author

Listed:
  • Gonçalo Quintal

    (Faculdade de Economia da Universidade do Porto)

  • Gustavo Paipe

    (Faculdade de Desporto da Universidade do Porto)

  • José Luis Felipe

    (Universidad Europea de Madrid)

  • Maria José Carvalho

    (Faculdade de Desporto da Universidade do Porto)

Abstract

The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties when applied to Portuguese reality. For the sample, 58 non-resident spectators were randomly selected in the match between Futebol Clube Paços de Ferreira and Sporting Clube de Portugal of 19th round of Liga NOS in the city of Paços de Ferreira. Data analysis was based on descriptive statistics and Cronbach’s alpha reliability test. The results suggest acceptable values for internal consistency and reliability. As main conclusions, the adapted version can be used to analyse the profile and consumption patterns of non-residents spectators, which will help to define marketing strategies more effective and efficient for clubs and host cities, thus contributing to improving offer and more quality in the services provided for spectators of such events.

Suggested Citation

  • Gonçalo Quintal & Gustavo Paipe & José Luis Felipe & Maria José Carvalho, 2016. "Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 102-120, November.
    • Handle: RePEc:bbz:fcpbbr:v:13:y:2016:i:specialissue:p102-120
    as

    Download full text from publisher

    File URL: http://bbronline.com.br/index.php/bbr/article/download/226/343
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    2. repec:bla:ausecr:v:39:y:2006:i:4:p:420-427 is not listed on IDEAS
    3. Haiyan Huang & Luke Lunhua Mao & Suk-Kyu Kim & James J. Zhang, 2014. "Assessing the Economic Impact of Three Major Sport Events in China: The Perspective of aTtendees," Tourism Economics, , vol. 20(6), pages 1277-1296, December.
    4. Robert Baade & Robert Baumann & Victor Matheson, 2007. "Down, Set, Hike: The Economic Impact of College Football Games on Local Economies," Working Papers 0702, College of the Holy Cross, Department of Economics.
    5. Gibson, Heather J. & Kaplanidou, Kyriaki & Kang, Sung Jin, 2012. "Small-scale event sport tourism: A case study in sustainable tourism," Sport Management Review, Elsevier, vol. 15(2), pages 160-170.
    6. Heather J. Gibson & Kyriaki Kaplanidou & Sung Jin Kang, 2012. "Small-scale event sport tourism: A case study in sustainable tourism," Sport Management Review, Taylor & Francis Journals, vol. 15(2), pages 160-170, April.
    7. Nola Agha, 2013. "The Economic Impact of Stadiums and Teams," Journal of Sports Economics, , vol. 14(3), pages 227-252, June.
    8. Michael Josef Lamla & Martin Straub & Esther Mirjam Girsberger, 2014. "On the economic impact of international sport events: microevidence from survey data at the EURO 2008," Applied Economics, Taylor & Francis Journals, vol. 46(15), pages 1693-1703, May.
    9. Esther Mirjam Girsberger & Michael J. Lamla & Martin Straub, 2012. "On the Economic Impact of International Sport Events," KOF Working papers 12-317, KOF Swiss Economic Institute, ETH Zurich.
    10. Michael J. Mondello & Patrick Rishe, 2006. "Comparative Economic Impact Analyses: Differences Across Cities, Events, and Demographics: A Reply," Economic Development Quarterly, , vol. 20(2), pages 196-197, May.
    11. Robert A. Baade & Robert W. Baumann & Victor A. Matheson, 2008. "Assessing the Economic Impact of College Football Games on Local Economies," Journal of Sports Economics, , vol. 9(6), pages 628-643, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martin Thomas Falk & Markku Vieru, 2021. "Short-term hotel room price effects of sporting events," Tourism Economics, , vol. 27(3), pages 569-588, May.
    2. Jesyca Salgado-Barandela & à ngel Barajas & Patricio Sánchez-Fernández, 2021. "Sport-event portfolios: An analysis of their ability to attract revenue from tourism," Tourism Economics, , vol. 27(3), pages 436-454, May.
    3. Maria Morfoulaki & Glykeria Myrovali & Kornilia-Maria Kotoula & Thomas Karagiorgos & Kostas Alexandris, 2023. "Sport Tourism as Driving Force for Destinations’ Sustainability," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    4. Ine Hugaerts & Jeroen Scheerder & Kobe Helsen & Joris Corthouts & Erik Thibaut & Thomas Könecke, 2021. "Sustainability in Participatory Sports Events: The Development of a Research Instrument and Empirical Insights," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    5. Jen-Jen Yang & Yen-Ching Chuang & Huai-Wei Lo & Ting-I Lee, 2020. "A Two-Stage MCDM Model for Exploring the Influential Relationships of Sustainable Sports Tourism Criteria in Taichung City," IJERPH, MDPI, vol. 17(7), pages 1-16, March.
    6. Marko Perić & Vanja Vitezić, 2019. "Socio-Economic Impacts of Event Failure: The Case of a Cancelled International Cycling Race," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    7. Khalifa Al-Dosari, 2020. "The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 1295-1319, July.
    8. Bernard F. Lentz & David N. Laband, 2008. "The Impact of College Athletics on Employment in the Restaurant and Accommodations Industries," Working Papers 0803, International Association of Sports Economists;North American Association of Sports Economists.
    9. Wladimir Andreff, 2014. "The Winner's Curse in Sports Economics," Post-Print halshs-01243890, HAL.
    10. Vargane Csoban, Katalin & Serra, Gyorgy, 2014. "The role of small-scale sports events in developing sustainable sport tourism – a case study of fencing," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 8(4), pages 1-6, December.
    11. Huei-Fu Lu, 2021. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    12. Krongthong Heebkhoksung & Wanchai Rattanawong & Varin Vongmanee, 2023. "A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism," Sustainability, MDPI, vol. 15(13), pages 1-19, July.
    13. Bergier, Jozef & Wasilewska, Malgorzata & Bergier, Michal, 2018. "European Championship In Football In Poland And The Increase In Foreign Tourist Arrivals," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(1), pages 103-108.
    14. Gregory A. Falls & Paul A. Natke, 2016. "College Football Attendance: A Panel Study of the Football Championship Subdivision," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 37(8), pages 530-540, December.
    15. Mohamed Toukabri & Maher Toukabri, 2023. "Football Industry Accounting as a Social and Organizational Practice: from the Implementation of the CSR Process to Integrated Reporting," Systemic Practice and Action Research, Springer, vol. 36(5), pages 725-753, October.
    16. Juan Antonio Sánchez-Sáez & Francisco Segado Segado & Ferran Calabuig-Moreno & Ana Mª Gallardo Guerrero, 2020. "Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events," IJERPH, MDPI, vol. 17(23), pages 1-17, November.
    17. Balázs Polcsik & Tamás Laczkó & Szilvia Perényi, 2022. "Euro 2020 Held during the COVID-19 Period: Budapest Residents’ Perceptions," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    18. Zhou, Ran & Kaplanidou, Kyriaki, 2018. "Building social capital from sport event participation: An exploration of the social impacts of participatory sport events on the community," Sport Management Review, Elsevier, vol. 21(5), pages 491-503.
    19. Malchrowicz-Mośko Ewa & Poczta Joanna, 2019. "Motivations for Running in Men: A Comparative Analysis of Local Runners and Sports Tourists," Turyzm / Tourism, Sciendo, vol. 29(2), pages 69-79, December.
    20. Roberto Gásquez & Vicente Royuela, 2014. "Is Football an Indicator of Development at the International Level?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(3), pages 827-848, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbz:fcpbbr:v:13:y:2016:i:specialissue:p102-120. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Lasso (email available below). General contact details of provider: https://edirc.repec.org/data/fucapbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.