IDEAS home Printed from https://ideas.repec.org/a/bac/fsecub/10-15-86.html
   My bibliography  Save this article

Market orientation – a pertinent solution in reevaluating traditional marketing

Author

Listed:
  • Luminita Zait
  • Laura Timiras
  • Bogdan Nichifor

Abstract

This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

Suggested Citation

  • Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010. "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
    • Handle: RePEc:bac:fsecub:10-15-86
    as

    Download full text from publisher

    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2010/20101586.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cravens, David W. & Shipp, Shannon H., 1991. "Market-driven strategies for competitive advantage," Business Horizons, Elsevier, vol. 34(1), pages 53-61.
    2. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kimery, Kathryn M. & Rinehart, Shelley M., 1998. "Markets and Constituencies: An Alternative View of the Marketing Concept," Journal of Business Research, Elsevier, vol. 43(3), pages 117-124, November.
    2. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    4. Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
    5. Lichung Jen & Yichun Liu, 2020. "Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-69, March.
    6. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    7. Rivera Camino, Jaime, 1997. "Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    8. Rehme, Sarina & Rennhak, Carsten, 2011. "Marketing and sales: Successful peacekeeping," Reutlingen Working Papers on Marketing & Management 2011-11, Reutlingen University, ESB Business School.
    9. Rivera Camino, Jaime, 1996. "Reexaminig the adoption of the marketing concept," DEE - Working Papers. Business Economics. WB 7062, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    10. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
    11. Jones, Eli & Busch, Paul & Dacin, Peter, 2003. "Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer-seller relationships," Journal of Business Research, Elsevier, vol. 56(4), pages 323-340, April.
    12. Adu Danso & Kofi Poku & Ahmed Agyapong, 2017. "Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1403713-140, January.
    13. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
    14. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
    15. Fethi Calisir & Cigdem Altin Gumussoy & Ecem Basak & Gozde Gurel, 2016. "Effect of Organizational Learning, Transformational Leadership, and Market Orientation on Firm Performance," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-22, June.
    16. Nielsen, Christian & Roslender, Robin, 2015. "Enhancing financial reporting: The contribution of business models," The British Accounting Review, Elsevier, vol. 47(3), pages 262-274.
    17. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
    18. Andreas Strobl & Kurt Matzler & Bright Adu Nketia & Viktoria Veider, 2020. "Individual innovation behavior and firm-level exploration and exploitation: how family firms make the most of their managers," Review of Managerial Science, Springer, vol. 14(4), pages 809-844, August.
    19. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
    20. Sue Pulendran & Richard Speed & Robert E. Widing II, 2000. "The Antecedents and Consequences of Market Orientation in Australia," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 119-143, September.

    More about this item

    Keywords

    Marketing; market orientation; evaluating methods;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bac:fsecub:10-15-86. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bogdan Nichifor (email available below). General contact details of provider: https://edirc.repec.org/data/fseubro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.