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The Economy of Brands

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  • Jan Lindemann

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Suggested Citation

  • Jan Lindemann, 2010. "The Economy of Brands," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-27501-0, December.
    • Handle: RePEc:pal:palbok:978-0-230-27501-0
    DOI: 10.1057/9780230275010
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    Cited by:

    1. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
    2. Hultman, Magnus & Yeboah-Banin, Abena A. & Formaniuk, Liam, 2016. "Demand- and supply-side perspectives of city branding: A qualitative investigation," Journal of Business Research, Elsevier, vol. 69(11), pages 5153-5157.
    3. Hveckovics, N., 2020. "Return on brand indicator as one of branding efficiency evaluation tools," Journal of the New Economic Association, New Economic Association, vol. 45(1), pages 132-150.
    4. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
    5. Zoe Sherman, 2016. "Primitive Accumulation in the Cultural Commons," Review of Radical Political Economics, Union for Radical Political Economics, vol. 48(1), pages 176-188, March.
    6. Haskova Katerina, 2015. "Starbucks Marketing Analysis," CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, Sciendo, vol. 2015(1), pages 11-29, January.

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