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Green product innovation’s effect on firm performance of managerial environmental concern and green communication

Author

Listed:
  • Melisa Purnamasari Ayuningrat

    (Brawijaya University, Malang, Indonesia)

  • Noermijati

    (Brawijaya University, Malang, Indonesia)

  • Djumilah Hadiwidjojo

    (Brawijaya University, Malang, Indonesia)

Abstract

Recent years, environmental sustainability becomes an interesting issue in developing countries. Increasing attention on environmental problems gives opportunities for companies to develop new products, such as green product innovation. The aim of this research is analyze the effect of green product innovation on firm performance which moderated by managerial environmental concern and green communication. The sample of this research is 26 retails in Malang (hypermarkets and supermarkets categories) which sell organic products and use environmentally friendly packaging, by using total sampling and SEM-PLS analysis. According to statistical results, green product innovation has direct effect on firm performance (p

Suggested Citation

  • Melisa Purnamasari Ayuningrat & Noermijati & Djumilah Hadiwidjojo, 2016. "Green product innovation’s effect on firm performance of managerial environmental concern and green communication," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(2), pages 56-63.
    • Handle: RePEc:apb:jabsss:2016:p:56-63
    DOI: 10.20474/jabs-2.2.1
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    References listed on IDEAS

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    1. Rosa Dangelico & Devashish Pujari, 2010. "Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability," Journal of Business Ethics, Springer, vol. 95(3), pages 471-486, September.
    2. Harald SCHOENBERGER & David STYLES & Jose Luis GALVEZ MARTOS, 2013. "Best Environmental Management Practice in the Retail Trade Sector," JRC Research Reports JRC76036, Joint Research Centre.
    3. Ru-Jen Lin & Rong-Huei Chen & Thao-Minh Ho, 2013. "Market Demand, Green Innovation, and Firm Performance: Evidence from Hybrid Vehicle Industry," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
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    5. Ahmed Bin Hassan & Mubashar Hassan Zia & Abdul Bari Khawaja, 2020. "Knowledge, Attitude and Practices regarding Biomedical Waste Management among Health Care Professionals of Private Sector Hospitals in Pakistan," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 5(6), pages 272-280.

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