Apply Web-based Analytic Tool and Eye Tracking to Study The Consumer Preferences of DSLR Cameras
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- Green, Paul E., 1977. "A new approach to market segmentation," Business Horizons, Elsevier, vol. 20(1), pages 61-73, February.
- Jih-Shyong Lin & Shih-Yen Huang, 2010. "Analyzing target user group¡¦s preferences and product form design specification through web-based 2-dimensinoal design decision tool," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 1(2), pages 14-32, December.
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Cited by:
- Shih-Yen Huang, 2015. "Video Commercial Image Preference Study Through The Web Analytical Tool," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 6(3), pages 71-85, October.
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More about this item
Keywords
Website Technique; Consumer Preference; Eye Tracking.;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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