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A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births

Author

Listed:
  • Elizabeth Yong

    (Indooroopilly State High School, Brisbane, Australia)

  • Kun Hing Yong

    (School of Medicine & Dentistry, Griffith University, Australia)

Abstract

This pitching research letter (PRL) describes the application of the pitching research template introduced by Faff (2015, 2021) to a reverse-engineering process in the practice of electronic fetal monitoring (EFM) as a form of defensive medicine with regard to the field of medical technology. The pitch structure underlines a succinct and streamlined approach to recapitulate key components of scientific studies that form the basis upon which a researcher’s scientific or seminal research work is assembled.

Suggested Citation

  • Elizabeth Yong & Kun Hing Yong, 2023. "A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 22(4), pages 746-754, December.
    • Handle: RePEc:ami:journl:v:22:y:2023:i:4:p:746-754
    as

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    References listed on IDEAS

    as
    1. Robert W. Faff & Tom Smith, 2015. "A simple template for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 311-336, June.
    2. Patricia H. Born & J. Bradley Karl, 2016. "The Effect of Tort Reform on Medical Malpractice Insurance Market Trends," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 13(4), pages 718-755, December.
    3. Kun Hing Yong, 2019. "The Impacts of Minimum Wage On Employers’ Employment Strategies and Employees’ Behaviour in Malaysia’s Hospitality Industry: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 18(1), pages 126-132, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Pitching Research; Reverse Engineering Pitch; Medical Technology; Defensive Medicine; Electronic Fetal Monitor;
    All these keywords.

    JEL classification:

    • K32 - Law and Economics - - Other Substantive Areas of Law - - - Energy, Environmental, Health, and Safety Law
    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services

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