IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2021i23p4.html
   My bibliography  Save this article

Rural Tourism - A Viable Alternative For The Consumption Of Tourism Services In The Context Of The Covid-19 Pandemic

Author

Listed:
  • Iuliana Petronela GÂRDAN

    (Spiru Haret University)

  • Claudia Gabriela BAICU
  • Daniel Adrian GÂRDAN

    (Spiru Haret University)

  • Ana-Maria MIHALI

    (Spiru Haret University)

  • Raluca CREÈšOIU

    (Spiru Haret University)

Abstract

After the beginning of the COVID-19 crisis, the world economy was affected on different levels. Many countries have been confronted with an unprecedented situation being forced to close borders and to apply the state of emergency. Thereby, due to travel restrictions and the specific characteristics of the sector, travel and tourism were among the most affected industries. The consequences of the coronavirus pandemic were largely reflected in the losses that the sector suffered both in terms of value, contribution to global GDP and jobs creation. Following the dynamic of the crisis, tourism companies try to identify solutions capable to picture a possible recovery for this industry. Based on these considerations, our study examines if the rural tourism can be such a solution, also for the Romanian market, measuring the perceptions of a 285 respondents regarding their consumption behavior and decisions during COVID-19 pandemic concerning such a destination. The study results validate the advanced hypotheses, namely the degree of anxiety caused by the COVID-19 pandemic positively influences the preference for rural tourism among respondents. Moreover, as the anxiety about the pandemic manifests itself, the respondents' preference for rural tourism-specific destinations is becoming even stronger.

Suggested Citation

  • Iuliana Petronela GÂRDAN & Claudia Gabriela BAICU & Daniel Adrian GÂRDAN & Ana-Maria MIHALI & Raluca CREÈšOIU, 2021. "Rural Tourism - A Viable Alternative For The Consumption Of Tourism Services In The Context Of The Covid-19 Pandemic," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-4.
    • Handle: RePEc:alu:journl:v:2:y:2021:i:23:p:4
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/2320212/04.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Monika Małgorzata Wojcieszak-Zbierska & Anna Jęczmyk & Jan Zawadka & Jarosław Uglis, 2020. "Agritourism in the Era of the Coronavirus (COVID-19): A Rapid Assessment from Poland," Agriculture, MDPI, vol. 10(9), pages 1-19, September.
    2. Claudia Olimpia MOISĂ & Bianca-Elena ANDRONACHE, 2020. "Perspectives Of The Development Of Ecoturism In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(22), pages 97-111.
    3. Andreea MARIN-PANTELESCU, 2021. "The Young Travellers Behaviour Facing The Covid-19 Pandemic," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-2.
    4. Katarzyna Łukiewska & Małgorzata Juchniewicz, 2021. "Identification of the Relationships between Competitive Potential and Competitive Position of the Food Industry in the European Union," Sustainability, MDPI, vol. 13(8), pages 1-13, April.
    5. Oecd, 2020. "Mitigating the impact of COVID-19 on tourism and supporting recovery," OECD Tourism Papers 2020/03, OECD Publishing.
    6. Andreea Marin-Pantelescu & Lauren?iu Tãchiciu & Sorinel Cãpu?neanu & Dan Ioan Topor, 2019. "Role of Tour Operators and Travel Agencies in Promoting Sustainable Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 654-654, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dora Isabel Rodrigues Ferreira & José-Manuel Sánchez-Martín, 2022. "Agricultural Landscapes as a Basis for Promoting Agritourism in Cross-Border Iberian Regions," Agriculture, MDPI, vol. 12(5), pages 1-35, May.
    2. Gabriela Popescu & Cosmin Alin Popescu & Tiberiu Iancu & Ioan Brad & Elena Peț & Tabita Adamov & Ramona Ciolac, 2022. "Sustainability through Rural Tourism in Moieciu Area-Development Analysis and Future Proposals," Sustainability, MDPI, vol. 14(7), pages 1-23, April.
    3. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    4. Elías Domingo‐Posada & Pilar L. González‐Torre & Marta M. Vidal‐Suárez, 2024. "Sustainable development goals and corporate strategy: A map of the field," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2733-2748, July.
    5. Zia Ullah & Rana Tahir Naveed & Atta Ur Rehman & Naveed Ahmad & Miklas Scholz & Mohammad Adnan & Heesup Han, 2021. "Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    6. Fernando Sánchez López, 2022. "Measuring the Effect of the Misery Index on International Tourist Departures: Empirical Evidence from Mexico," Economies, MDPI, vol. 10(4), pages 1-16, April.
    7. Corina Larisa Bunghez, 2020. "Marketing Strategies of Travel Agencies: A Quantitative Approach," Sustainability, MDPI, vol. 12(24), pages 1-20, December.
    8. Matsuura, Toshiyuki & Saito, Hisamitsu, 2022. "The COVID-19 pandemic and domestic travel subsidies," Annals of Tourism Research, Elsevier, vol. 92(C).
    9. Tomas Baležentis & Mangirdas Morkūnas & Agnė Žičkienė & Artiom Volkov & Erika Ribašauskienė & Dalia Štreimikienė, 2021. "Policies for Rapid Mitigation of the Crisis’ Effects on Agricultural Supply Chains: A Multi-Criteria Decision Support System with Monte Carlo Simulation," Sustainability, MDPI, vol. 13(21), pages 1-31, October.
    10. Kenneth T. Benignos & Kristin Iris G. Estores, 2022. "Viability of an Integrated Farm as an Agritourism Site in Toboso, Negros Occidental inthe New Normal," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 483-502, August.
    11. Bezáková, Magdaléna & Bezák, Peter, 2022. "Which sustainability objectives are difficult to achieve? The mid-term evaluation of predicted scenarios in remote mountain agricultural landscapes in Slovakia," Land Use Policy, Elsevier, vol. 115(C).
    12. Jan Zawadka & Anna Jęczmyk & Monika Małgorzata Wojcieszak-Zbierska & Gniewko Niedbała & Jarosław Uglis & Joanna Pietrzak-Zawadka, 2022. "Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    13. Mohamed Ramadan Ragab Abdelhady & Fatma Shaban Sayed Ameen, 2022. "The Socio-Economic Implications of Tourism Sharing Economy," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 351-366, December.
    14. Quendler Erika & Magnini Vincent P. & Driouech Noureddin, 2021. "Strategic Positioning of the Farm Holiday’s Post-Pandemic Competitive Advantages: Fresh Air and Sunlight," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(1), pages 22-51, May.
    15. Judit Sulyok & Beáta Fehérvölgyi & Tibor Csizmadia & Attila I. Katona & Zsolt T. Kosztyán, 2023. "Does geography matter? Implications for future tourism research in light of COVID-19," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(3), pages 1601-1637, March.
    16. Giovanni Peira & Davide Longo & Francesca Pucciarelli & Alessandro Bonadonna, 2021. "Rural Tourism Destination: The Ligurian Farmers’ Perspective," Sustainability, MDPI, vol. 13(24), pages 1-15, December.
    17. Brune, Sara & Knollenberg, Whitney & Vilá, Olivia, 2023. "Agritourism resilience during the COVID-19 crisis," Annals of Tourism Research, Elsevier, vol. 99(C).
    18. Dong-Shang Chang & Wei-De Wu, 2021. "Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
    19. Zennübe Işık & Ahmet Çavuş, 2022. "The Relationship Between Sales Success and Soft Success Factors in Travel Agencies," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 301-321, December.
    20. Gogonea Rodica-Manuela & Zaharia Radu Serban & Balacescu Aniela, 2019. "Considerations About External Tourist Actions Organized By Travel Agencies From Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 6-13, December.

    More about this item

    Keywords

    rural tourism; the COVID-19 pandemic; changes in tourists' behavior; anxiety;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2021:i:23:p:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.