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Particularities Of Digitalization In The Tire Industry

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  • Ioana Borcan

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

The aim of this paper is to understand the extent to which the tire industry is affected by digitization and what are the possible responses of tire manufacturers. Our research methodology is based on the critical analysis of company reports and of the INTERNET sources related to market studies relevant to the industry, the analysis of future mobility trends as well as the digitization strategies adopted by the main actors in the industry. Our findings suggest that digitalization is transforming the tire industry, as it fits into the broader context of future mobility, a strongly digitized sector. In the face of this reality, tire manufacturers are adapting their organizational strategy in order to take advantage of new sources of value.

Suggested Citation

  • Ioana Borcan, 2020. "Particularities Of Digitalization In The Tire Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(48), pages 25-36, August.
    • Handle: RePEc:aio:aucsse:v:1:y:2020:i:48:p:25-36
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    File URL: http://feaa.ucv.ro/AUCSSE/0048v1-003.pdf
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    References listed on IDEAS

    as
    1. Shaheen, Susan & Cohen, Adam & Jaffee, Mark, 2018. "Innovative Mobility: Carsharing Outlook," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt49j961wb, Institute of Transportation Studies, UC Berkeley.
    2. Shaheen, Susan PhD & Cohen, Adam & Jaffee, Mark, 2018. "Innovative Mobility: Carsharing Outlook," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt1mw8n13h, Institute of Transportation Studies, UC Berkeley.
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    More about this item

    Keywords

    digitalization; future of mobility; digital transformation; tire sector; business model;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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