Developing Customer Profile: An Essential Tool for Supermarkets
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- S. Sriram & Pradeep K. Chintagunta & Manoj K. Agarwal, 2010. "Investigating Consumer Purchase Behavior in Related Technology Product Categories," Marketing Science, INFORMS, vol. 29(2), pages 291-314, 03-04.
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Keywords
Customer Profile; Organized retail sector; demographic characteristics; Super markets; shopping pattern.;All these keywords.
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