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Do we need to believe Data/Tangible or Emotional/Intuition?

Author

Listed:
  • Fanjuan Shi

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Jean-Luc Marini

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Now Data are clearly prevailing in all domains like a new black gold for companies and the rules in business decision-making are called into question. In this context, we think that Data Analytics combined with collaborative decision processes promotes a rational decision-making. However best practices show that more and more executives and managers, the famous HiPPO (Highest Paid Person's Opinion), now frequently use their intuition for strategic decision-making. Moreover a lot of empirical surveys also show how important is the emotion in the intuitive decision-making processes. We will try to explain how we can interpret differently data coming from big data using the most recent scientific advances in the field of psycho-cognitive sciences, in the goal to improve decision support systems and to take into account emotion in the decision-making processes. Finally we hope this could provide some elements to answer to the question: Do we need to believe Data/Tangible or Emotional/Intuition?

Suggested Citation

  • Fanjuan Shi & Jean-Luc Marini, 2014. "Do we need to believe Data/Tangible or Emotional/Intuition?," Post-Print halshs-01065283, HAL.
    • Handle: RePEc:hal:journl:halshs-01065283
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01065283
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    Keywords

    decision-making; intuitive decision-making; emotion; e-commerce; recommender systems;
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