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Modeling the effect of self-efficacy on game usage and purchase behavior

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  • Davis, Robert
  • Lang, Bodo

Abstract

This research models the relationship between self-efficacy, game purchase and usage. Four-hundred and ninety three consumers responded to a questionnaire. We deployed confirmatory factors analysis (CFA) and structural equation modeling (SEM) across 4 game types; original model (all games) and alternative models, Sports/Simulation/Driving, Role Playing Game/Massively Multiplayer Online Role-Playing Game/Strategy and Action/Adventure/Fighting. The impact of self-efficacy on usage and purchase was modeled both individually and simultaneously. For individual effects; models had adequate fit with Sports/Simulation/Driving showing an impact between self-efficacy on game usage and purchase. Our results showed no simultaneous relationship. We conclude that self-efficacy does impact usage or purchase but game type affects this relationship. Research implications are discussed.

Suggested Citation

  • Davis, Robert & Lang, Bodo, 2012. "Modeling the effect of self-efficacy on game usage and purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 67-77.
    • Handle: RePEc:eee:joreco:v:19:y:2012:i:1:p:67-77
    DOI: 10.1016/j.jretconser.2011.09.002
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