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A Study Of Asian-American Rice Demand In Houston, Texas

Author

Listed:
  • Goodwin, Harold L., Jr.
  • Holcomb, Rodney B.
  • Rister, M. Edward

Abstract

Responses to a product placement study of five long-grain rice varieties in 192 Asian-American households in Houston, Texas were utilized to estimate a quality-adjusted price model for rice demand. Quantity-dependent demand functions were estimated using actual price, quality-adjusted price, and no price scenarios. Results indicate that, although price was statistically significant, it explained very little of the variation in the quantity of rice demanded; further, income was not significant in determining rice demand for Asian Americans. Their demand appears to be driven primarily by ethnic and cultural considerations and household characteristics. Implications for retail marketing are discussed.

Suggested Citation

  • Goodwin, Harold L., Jr. & Holcomb, Rodney B. & Rister, M. Edward, 1996. "A Study Of Asian-American Rice Demand In Houston, Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), pages 1-8, October.
    • Handle: RePEc:ags:jlofdr:27896
    DOI: 10.22004/ag.econ.27896
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    References listed on IDEAS

    as
    1. Guy Black, 1952. "Variations in Prices Paid for Food as Affected by Income Level," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 34(1), pages 52-66.
    2. H. S. Houthakker, 1952. "Compensated Changes in Quantities and Qualities Consumed," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 19(3), pages 155-164.
    3. Cramer, J S, 1973. "Interaction of Income and Price in Consumer Demand," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 14(2), pages 351-363, June.
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    1. repec:ags:aaea22:335680 is not listed on IDEAS
    2. Napasintuwong, Orachos, 2012. "Survey of Recent Innovations in Aromatic Rice," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135770, European Association of Agricultural Economists.

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    Keywords

    Demand and Price Analysis;

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