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Strategic Alliances in the U.S. Beef Supply Chain

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  • Mulrony, Brandi R.
  • Chaddad, Fabio Ribas

Abstract

This study analyzes vertical-coordination practices in the U.S. beef supply chain focusing on strategic alliances. We present results from a survey of beef alliances describing their organizational structure, the nature of participants' involvement, contractual requirements, information-sharing practices, services offered to alliance participants, and marketing strategies. Survey results provide a detailed description of 13 beef alliances and are intended to inform potential participants about vertical-coordination alternatives. In addition, the study provides relevant information for future economic research on the formation, organization, and functioning of beef alliances.

Suggested Citation

  • Mulrony, Brandi R. & Chaddad, Fabio Ribas, 2005. "Strategic Alliances in the U.S. Beef Supply Chain," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-15, November.
    • Handle: RePEc:ags:jlofdr:27765
    DOI: 10.22004/ag.econ.27765
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    References listed on IDEAS

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    1. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    2. Peterson, H. Christopher & Wysocki, Allen F. & Harsh, Stephen B., 2001. "Strategic Choice Along The Vertical Coordination Continuum," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-18.
    3. Martinez, Stephen W., 1999. "Vertical Coordination in the Pork and Broiler Industries: Implications for Pork and Chicken Products," Agricultural Economic Reports 34031, United States Department of Agriculture, Economic Research Service.
    4. Thomas L. Sporleder, 1994. "Assessing Vertical Strategic Alliances by Agribusiness," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 42(4), pages 533-540, December.
    5. Victoria Salin, 2000. "Information Technology and Cattle-Beef Supply Chains," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(5), pages 1105-1111.
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    Cited by:

    1. Libby Hattersley & Bronwyn Isaacs & David Burch, 2013. "Supermarket power, own-labels, and manufacturer counterstrategies: international relations of cooperation and competition in the fruit canning industry," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(2), pages 225-233, June.
    2. Micheels, Eric T. & Gow, Hamish R., 2008. "Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44276, European Association of Agricultural Economists.

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    Keywords

    Livestock Production/Industries; Marketing;

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