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Marketing Colorado Potatoes As A Value-Added Product: A Case Study

Author

Listed:
  • Hine, Susan E.
  • Loureiro, Maria L.
  • Meyer, Susan E.

Abstract

Potato producers in Colorado (and nationwide) have been facing a continued downward trend in potato commodity prices. In an attempt to increase demand for potatoes, these growers had Colorado State University (CSU) researchers perform a market study regarding the viability of marketing a value-added potato. A survey was performed which asked consumers to identify important potato characteristics, their willingness to pay for these characteristics, and what might prompt them to purchase more fresh or processed potatoes in the future. This paper discusses the results and recommendations that CSU made to the Colorado potato producers.

Suggested Citation

  • Hine, Susan E. & Loureiro, Maria L. & Meyer, Susan E., 2001. "Marketing Colorado Potatoes As A Value-Added Product: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(3), pages 1-9, November.
    • Handle: RePEc:ags:jlofdr:27576
    DOI: 10.22004/ag.econ.27576
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    File URL: https://ageconsearch.umn.edu/record/27576/files/32030045.pdf
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    References listed on IDEAS

    as
    1. Richards, T.J. & Kagan, A. & Gao, X.M., 1997. "Factors Influencing Changes in Potato and Potato Substitute Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 26(1), pages 52-66, April.
    2. Cook, Khari A. & Toensmeyer, Ulrich C. & German, Carl L. & Bacon, J. Richard, 2000. "An Analysis Of Household Consumption Of Fresh Potatoes In Delaware," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-9, March.
    3. Richards, Timothy J. & Kagan, Albert & Gao, Xiaoming, 1997. "Factors Influencing Changes In Potato And Potato Substitute Demand," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 26(1), pages 1-15, April.
    4. K. Gary Grant, 1997. "Trends in Atlantic Canada's Potato Industry," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 45(4), pages 439-450, December.
    5. Robert Coffin & Stephen Moorehead & Douglas Dawson, 1997. "Potato Research and Extension from Private Industry: Potato Production, Genetically Engineered Varieties, Pest Control and Fertility Regimes," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 45(4), pages 461-469, December.
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    Cited by:

    1. Hine, Susan E. & Pritchett, James G. & Loureiro, Maria L. & Meyer, Susan E., 2005. "Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-16.

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