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Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change

Author

Listed:
  • Hine, Susan E.
  • Pritchett, James G.
  • Loureiro, Maria L.
  • Meyer, Susan E.

Abstract

An evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producers’ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.

Suggested Citation

  • Hine, Susan E. & Pritchett, James G. & Loureiro, Maria L. & Meyer, Susan E., 2005. "Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-16.
    • Handle: RePEc:ags:jloagb:59613
    DOI: 10.22004/ag.econ.59613
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    References listed on IDEAS

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    1. Hine, Susan E. & Loureiro, Maria L. & Meyer, Susan E., 2001. "Marketing Colorado Potatoes As A Value-Added Product: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(3), pages 1-9, November.
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      Keywords

      Crop Production/Industries; Marketing;

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