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Potential Markets For Oklahoma Produce: A Market Window Analysis

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  • Henneberry, Shida Rastegari
  • Kang, Taehoon

Abstract

Market windows were examined in five wholesale markets for Oklahoma bell peppers, broccoli, cantaloupes, cauliflower, sweet potatoes and watermelons. "Market window" refers to a period of time when the prices received by producers for selected crops are greater than the production costs. The analysis is based on price-cost comparisons in major wholesale markets. Price risk associated with price variability and yield risk was incorporated into the analysis. The Denver and New Orleans wholesale markets provide excellent market windows for all six crops. The Chicago and Dallas wholesale markets show good market potential for most of the crops.

Suggested Citation

  • Henneberry, Shida Rastegari & Kang, Taehoon, 1992. "Potential Markets For Oklahoma Produce: A Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 23(3), pages 1-18, September.
    • Handle: RePEc:ags:jlofdr:26653
    DOI: 10.22004/ag.econ.26653
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    References listed on IDEAS

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    1. Colette, W. Arden & Wall, G. Bryan, 1978. "Evaluating Vegetable Production For Market Windows As An Alternative For Limited Resource Farmers," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 10(2), pages 1-5, December.
    2. Henneberry, Shida Rastegari & Willoughby, Charles V., 1989. "Marketing Inefficiencies In Oklahoma'S Produce Industry: Grower And Buyer Perceptions," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(2), pages 1-13, September.
    3. Putnam, Judith Jones, 1990. "Food Consumption," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 13(3), September.
    4. Adrian, John L., Jr. & Upshaw, Cran & Mook, Richard, 1989. "Evaluation Of Feasibility Of Fruit And Vegetable Crops Using Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-11, February.
    5. Colette, W. Arden & Wall, G. Brian, 1978. "Evaluating Vegetable Production for Market Windows as an Alternative for Limited Resource Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 10(2), pages 189-193, December.
    6. Collette, Ardea & Wall, G. Brian, 1978. "Is Production For Market Windows A Viable Alternative For Limited Resource Farmers," 1978 Annual Meeting, August 6-9, Blacksburg, Virginia 284201, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Trupo, Paul & Colavito, Luke A. & Reaves, Dixie Watts & Coale, Charles W., Jr. & Norton, George W., 1998. "Agricultural Cooperation And Produce Marketing In Southwest Virginia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-14, July.

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    Keywords

    Crop Production/Industries;

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