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Evaluation Of Feasibility Of Fruit And Vegetable Crops Using Market Window Analysis

Author

Listed:
  • Adrian, John L., Jr.
  • Upshaw, Cran
  • Mook, Richard

Abstract

Fruits and vegetables have been identified as potential production alternatives to use available farm resources. Several "market window" studies have been undertaken to evaluate such feasibility. These state and regional studies are analyzed and compared to identify underlying assumptions and methodologies. Recommendations of the studies are evaluated on an aggregate basis and limitations of the market window technique are identified and discussed. The technique was judged to be useful in planning because it involves consideration of potential costs to be incurred, markets to be evaluated, and price expectations for the various commodities considered.

Suggested Citation

  • Adrian, John L., Jr. & Upshaw, Cran & Mook, Richard, 1989. "Evaluation Of Feasibility Of Fruit And Vegetable Crops Using Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-11, February.
  • Handle: RePEc:ags:jlofdr:27912
    DOI: 10.22004/ag.econ.27912
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    References listed on IDEAS

    as
    1. Colette, W. Arden & Wall, G. Bryan, 1978. "Evaluating Vegetable Production For Market Windows As An Alternative For Limited Resource Farmers," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 10(2), pages 1-5, December.
    2. Colette, W. Arden & Wall, G. Brian, 1978. "Evaluating Vegetable Production for Market Windows as an Alternative for Limited Resource Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 10(2), pages 189-193, December.
    3. Collette, Ardea & Wall, G. Brian, 1978. "Is Production For Market Windows A Viable Alternative For Limited Resource Farmers," 1978 Annual Meeting, August 6-9, Blacksburg, Virginia 284201, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Citations

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    Cited by:

    1. Mohammed Rahmani & Timothy G. Taylor & David Mulkey, 1990. "An application of market window analysis: The case of vegetables grown on reclaimed phosphatic clay in Florida," Agribusiness, John Wiley & Sons, Ltd., vol. 6(3), pages 255-265.
    2. Henneberry, Shida Rastegari & Kang, Taehoon, 1992. "Potential Markets For Oklahoma Produce: A Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 23(3), pages 1-18, September.
    3. Trupo, Paul & Colavito, Luke A. & Reaves, Dixie Watts & Coale, Charles W., Jr. & Norton, George W., 1998. "Agricultural Cooperation And Produce Marketing In Southwest Virginia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-14, July.

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    Keywords

    Crop Production/Industries;

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