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The Marketing of Meat Goats in the US: What, Where, and When?

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  • Nyaupane, Narayan
  • Gillespie, Jeffrey
  • McMillin, Kenneth

Abstract

Using nationwide survey data, this study investigates US meat goat producers’ selection of marketing channels, factors affecting selections, and targeting of ethnic holiday markets. Results show the two most commonly cited marketing channels are direct sales to consumers and live auctions. Only a relatively small portion of the population uses other marketing channels. Ethnic holiday markets are targeted by 22% of the producers—Easter being the most popular choice. Multivariate probit results show that farm and farmer characteristics, types of animals sold, and regional variables impact marketing channel selection.

Suggested Citation

  • Nyaupane, Narayan & Gillespie, Jeffrey & McMillin, Kenneth, 2016. "The Marketing of Meat Goats in the US: What, Where, and When?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-17, November.
    • Handle: RePEc:ags:jlofdr:250002
    DOI: 10.22004/ag.econ.250002
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    References listed on IDEAS

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    1. Knight, Erika P. & House, Lisa & Nelson, Mack C. & Degner, Robert L., 2006. "An Evaluation of Consumer Preferences Regarding Goat Meat in the South," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-9, March.
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    4. Park, Timothy A., 2009. "Assessing the Returns from Organic Marketing Channels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 34(3), pages 1-15, December.
    5. Qushim, Berdikul & Gillespie, Jeffrey M. & McMillin, Kenneth, 2016. "Analyzing the Costs and Returns of US Meat Goat Farms," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.
    6. Christopher G. Davis & Jeffrey M. Gillespie, 2007. "Factors Affecting the Selection of Business Arrangements by U.S. Hog Farmers," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(2), pages 331-348.
    7. Osti, Surendra & Gillespie, Jeffrey & Nyaupane, Narayan P. & McMillin, Kenneth, 2016. "Meat Goat Production in the United States: Adoption of Technologies, Management Practices, and Production Systems," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.
    8. Lorenzo Cappellari & Stephen P. Jenkins, 2003. "Multivariate probit regression using simulated maximum likelihood," Stata Journal, StataCorp LP, vol. 3(3), pages 278-294, September.
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    Cited by:

    1. Osti, Surendra & Gillespie, Jeffrey & Nyaupane, Narayan P. & McMillin, Kenneth, 2016. "Meat Goat Production in the United States: Adoption of Technologies, Management Practices, and Production Systems," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.

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    Keywords

    Livestock Production/Industries; Marketing;

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