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An Evaluation of Consumer Preferences Regarding Goat Meat in the South

Author

Listed:
  • Knight, Erika P.
  • House, Lisa
  • Nelson, Mack C.
  • Degner, Robert L.

Abstract

The data obtained from a telephone survey that targeted residents in eleven Southern states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas) were used to identify factors that influence goat-meat consumption by Southern consumers. The study also identifies marketing strategies that may encourage the consumption of goat-meat. This information can be used by goat-meat industry officials to better understand who their consumers are and to further expand their markets. The results from an ordered probit analysis indicated various demographic factors and consumption of other meats influenced goat-meat consumption preferences. For example, the probability of consuming goat meat increased when the respondent was over the age of 24. The results suggested the respondents' frequency of consumption for chicken, fish, and pork impacted their willingness to consume goat meat and that in-store displays and price specials would be effective marketing strategies.

Suggested Citation

  • Knight, Erika P. & House, Lisa & Nelson, Mack C. & Degner, Robert L., 2006. "An Evaluation of Consumer Preferences Regarding Goat Meat in the South," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-9, March.
    • Handle: RePEc:ags:jlofdr:8543
    DOI: 10.22004/ag.econ.8543
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    File URL: https://ageconsearch.umn.edu/record/8543/files/37010088.pdf
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    References listed on IDEAS

    as
    1. McLean-Meyinsse, Patricia E., 2003. "Factors Influencing Consumption Or Willingness To Consume A Variety Of Goat-Meat Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(1), pages 1-8, March.
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    Cited by:

    1. Nelson, Mack C. & Lui, Xuanli & Styles, Erika Knight, 2009. "Price Variability and the Marketing of Goat Classifications," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46777, Southern Agricultural Economics Association.
    2. Hambaryan, Meri & Lai, John & Kassas, Bachir, 2022. "Goat and Sheep Meat Market Segmentation: A Case from Florida," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322607, Agricultural and Applied Economics Association.
    3. Qushim, Berdikul & Gillespie, Jeffrey M. & McMillin, Kenneth, 2016. "Analyzing the Costs and Returns of US Meat Goat Farms," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.
    4. Qushim, Berdikul & Gillespie, Jeffrey & McMillin, Kenneth, 2015. "Efficiency Analysis of Southeastern U.S. Meat Goat Production," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196818, Southern Agricultural Economics Association.
    5. Nyaupane, Narayan & Gillespie, Jeffrey & McMillin, Kenneth, 2016. "The Marketing of Meat Goats in the US: What, Where, and When?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-17, November.
    6. Tackie, Nii O. & Bartlett, Jannette R. & Adu-Gyamfi, Akua, 2014. "Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 2(2), pages 1-21.

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