IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/139424.html
   My bibliography  Save this article

Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment

Author

Listed:
  • Berning, Joshua P.
  • Sprott, David E.

Abstract

We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior. Based on our sample, we find that shelf label nutrition information not only attracts shopper attention but affects shopper behavior as well. Further, we find the effect is moderated by a shopper’s propensity to use nutrition information. Our results suggest providing nutrition information via grocery store shelf labels may be a useful medium to convey nutrition information to shoppers. Additionally, increasing interest in nutrition information and the ability to use the information can have important implications.

Suggested Citation

  • Berning, Joshua P. & Sprott, David E., 2011. "Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-17, November.
    • Handle: RePEc:ags:jlofdr:139424
    DOI: 10.22004/ag.econ.139424
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/139424/files/Berning_42_3.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.139424?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010. "Identifying consumer preferences for nutrition information on grocery store shelf labels," Food Policy, Elsevier, vol. 35(5), pages 429-436, October.
    2. Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
    3. Papke, Leslie E & Wooldridge, Jeffrey M, 1996. "Econometric Methods for Fractional Response Variables with an Application to 401(K) Plan Participation Rates," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 11(6), pages 619-632, Nov.-Dec..
    4. Wim Verbeke, 2005. "Agriculture and the food industry in the information age," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 347-368, September.
    5. Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2010. "Do Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field Experiment with Scanner Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 364-369.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Allais, Olivier & Etilé, Fabrice & Lecocq, Sébastien, 2015. "Mandatory labels, taxes and market forces: An empirical evaluation of fat policies," Journal of Health Economics, Elsevier, vol. 43(C), pages 27-44.
    2. Cavaliere, Alessia & De Marchi, Elisa & Banterle, Alessandro, 2013. "Time Preference and Health: The Problem of Obesity," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164754, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Yu Na Lee & Laura Stortz & Mike von Massow & Christopher Kimmerer, 2023. "Impact of ‘‘high in” front‐of‐package nutrition labeling on food choices: Evidence from a grocery shopping experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 277-301, September.
    4. Crosetto, P. & Lacroix, A. & Muller, L. & Ruffieux, B., 2018. "Nutritional and economic impact of 5 alternative front-of-pack nutritional labels: experimental evidence," Working Papers 2018-11, Grenoble Applied Economics Laboratory (GAEL).
    5. Wang, Emily Y. & Wei, Hongli & Caswell, Julie A., 2016. "The impact of mandatory trans fat labeling on product mix and consumer choice: A longitudinal analysis of the U.S. Market for margarine and spreads," Food Policy, Elsevier, vol. 64(C), pages 63-81.
    6. Seda Erdem & Danny Campbell & Tony McCarthy, 2022. "Can traffic light labelling nudge heuristical decision processes?," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 6(1), pages 37-45, December.
    7. Carroll, Kathryn A. & Samek, Anya, 2018. "Field experiments on food choice in grocery stores: A ‘how-to’ guide," Food Policy, Elsevier, vol. 79(C), pages 331-340.
    8. Hoefkens, Christine & Veettil, Prakashan Chellattan & Van Huylenbroeck, Guido & Van Camp, John & Verbeke, Wim, 2012. "What nutrition label to use in a catering environment? A discrete choice experiment," Food Policy, Elsevier, vol. 37(6), pages 741-750.
    9. Erdem, Seda & McCarthy, Tony, 2016. "The effect of front-of-pack nutrition labelling formats on consumers’ food choices and decision-making: merging discrete choice experiment with an eye tracking experiment," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235864, Agricultural and Applied Economics Association.
    10. Jinsuk Yang & Qing Hao & Mahmut Yaşar, 2023. "Institutional investors and cross‐border mergers and acquisitions: The 2000–2018 period," International Review of Finance, International Review of Finance Ltd., vol. 23(3), pages 553-583, September.
    11. Alexander Klein & Karl Gunnar Persson & Paul Sharp, 2023. "Populism and the first wave of globalization: Evidence from the 1892 US presidential election," Rivista di storia economica, Società editrice il Mulino, issue 2, pages 163-202.
    12. Alperovych, Yan & Hübner, Georges & Lobet, Fabrice, 2015. "How does governmental versus private venture capital backing affect a firm's efficiency? Evidence from Belgium," Journal of Business Venturing, Elsevier, vol. 30(4), pages 508-525.
    13. Giuliani, Elisa & Martinelli, Arianna & Rabellotti, Roberta, 2016. "Is Co-Invention Expediting Technological Catch Up? A Study of Collaboration between Emerging Country Firms and EU Inventors," World Development, Elsevier, vol. 77(C), pages 192-205.
    14. Kelvin Balcombe & Michail Bitzios & Iain Fraser & Janet Haddock-Fraser, 2014. "Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 65(2), pages 446-462, June.
    15. Matthias Schmid & Florian Wickler & Kelly O Maloney & Richard Mitchell & Nora Fenske & Andreas Mayr, 2013. "Boosted Beta Regression," PLOS ONE, Public Library of Science, vol. 8(4), pages 1-15, April.
    16. Nguimkeu, Pierre & Zeufack, Albert, 2024. "Manufacturing in structural change in Africa," World Development, Elsevier, vol. 177(C).
    17. Christophe Hurlin & Jérémy Leymarie & Antoine Patin, 2018. "Loss functions for LGD model comparison," Working Papers halshs-01516147, HAL.
    18. Blackburn, McKinley L. & Vermilyea, Todd, 2012. "The prevalence and impact of misstated incomes on mortgage loan applications," Journal of Housing Economics, Elsevier, vol. 21(2), pages 151-168.
    19. de Rassenfosse, Gaétan, 2013. "Do firms face a trade-off between the quantity and the quality of their inventions?," Research Policy, Elsevier, vol. 42(5), pages 1072-1079.
    20. Mazen Hassan & Sarah Mansour & Stefan Voigt & May Gadallah, 2022. "When Syria was in Egypt’s land: Egyptians cooperate with Syrians, but less with each other," Public Choice, Springer, vol. 191(3), pages 337-362, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:139424. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.