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Measuring Strategic Intent In The South Texas Food Marketing Industry

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  • McBryde, Gary L.

Abstract

Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. Indirect activities focus on human capacity and firm infrastructure, particularly expanding internationally. Firms are adopting information technologies as a competitive strategy, and are doing so as part of a combined strategy to develop human assets.

Suggested Citation

  • McBryde, Gary L., 2000. "Measuring Strategic Intent In The South Texas Food Marketing Industry," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(2), pages 1-17.
    • Handle: RePEc:ags:jloagb:14658
    DOI: 10.22004/ag.econ.14658
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    References listed on IDEAS

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    1. Park, John L. & McLaughlin, Edward W., 1998. "New Developments In Grocery Manufacturer And Distributor Marketing Programs: A Survey Of U.S. Wholesalers And Retailers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-9, July.
    2. Kinsey, Jean D. & Senauer, Benjamin & King, Robert P. & Phumpiu, Paul F., 1996. "Changes In Retail Food Delivery: Signals For Producers, Processors And Distributors," Working Papers 14352, University of Minnesota, The Food Industry Center.
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