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Change talk: Levels of adaptability to the livestock sector transformation

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Listed:
  • Berkes, Jessica
  • Ollier, Carla
  • Faletar, Ivica
  • Christoph-Schulz, Inken
  • Mergenthaler, Marcus

Abstract

The livestock sector is facing numerous challenges due to a transformation process caused by animal welfare concerns and environmental impacts. Different stakeholders in this process have their own individual interests and depend on each other in several ways. The discussions of livestock sector transformation are complex and show, that change processes need special ways to communicate. Mainly the method of motivational interviews is used as a method-of-choice-instrument especially when it comes to goal conflicts. This article will help to better understand communication processes between farmers and consumers in group discussions based on qualitative data analysis. A special focus beside the way of communication is on the aspects of animal welfare and livestock reduction. Results show insights into perspectives for communication strategies for different stakeholders. For perspectives on future animal husbandry systems it can be seen that there are three differing groups that will have to be addressed differently in upcoming political communication strategies.

Suggested Citation

  • Berkes, Jessica & Ollier, Carla & Faletar, Ivica & Christoph-Schulz, Inken & Mergenthaler, Marcus, 2023. "Change talk: Levels of adaptability to the livestock sector transformation," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(02), June.
    • Handle: RePEc:ags:ijofsd:346702
    DOI: 10.22004/ag.econ.346702
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    References listed on IDEAS

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    1. Deblitz, Claus & Efken, Josef & Banse, Martin & Isermeyer, Folkhard & Rohlmann, Christa & Tergast, Hauke & Thobe, Petra & Verhaagh, Mandes, 2021. "Politikfolgenabschätzung zu den Empfehlungen des Kompetenznetzwerks Nutztierhaltung," Thünen Working Papers 173, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    2. Joormann, Ineke & Schmidt, Thomas G., 2017. "F.R.A.N.Z.-Studie – Hindernisse und Perspektiven für mehr Biodiversität in der Agrarlandschaft –," Thünen Working Paper 263993, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    3. Berkes, Jessica & Schröter, Iris & Mergenthaler, Marcus, 2021. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens: Impacts of Conversations’ and Participants’ Characteristics on Outcome Indicators after Four Months," 2021 Conference, August 17-31, 2021, Virtual 315202, International Association of Agricultural Economists.
    4. Bettina König & Anett Kuntosch & Wolfgang Bokelmann & Alexandra Doernberg & Wim Schwerdtner & Maria Busse & Rosemarie Siebert & Knut Koschatzky & Thomas Stahlecker, 2012. "Nachhaltige Innovationen in der Landwirtschaft: komplexe Herausforderungen im Innovationssystem," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 81(4), pages 71-92.
    5. Matthew N. Hayek & Helen Harwatt & William J. Ripple & Nathaniel D. Mueller, 2021. "The carbon opportunity cost of animal-sourced food production on land," Nature Sustainability, Nature, vol. 4(1), pages 21-24, January.
    6. Joormann, Ineke & Schmidt, Thomas G., 2017. "F.R.A.N.Z.-Studie: Hindernisse und Perspektiven für mehr Biodiversität in der Agrarlandschaft," Thünen Working Papers 75, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    7. Deblitz, Claus & Efken, Josef & Banse, Martin & Isermeyer, Folkhard & Rohlmann, Christa & Tergast, Hauke & Thobe, Petra & Verhaagh, Mandes, 2021. "Politikfolgenabschätzung zu den Empfehlungen des Kompetenznetzwerks Nutztierhaltung," Thünen Working Paper 310985, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
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