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Defining and Meeting the Demand for Agricultural Machinery in China: A Case Study of John Deere

Author

Listed:
  • Davis, Garrett W.
  • Bailey, DeeVon
  • Chudoba, Katherine M.

Abstract

This paper examines the experience of a major American-based machinery manufacturer, Deere & Co. in China and how the changing structure of Chinese agriculture and government policy in China toward the machinery supply chain appear to offer evidence of a growing market for farm machinery in China. The findings of this research demonstrate the rapid change occurring in each of these areas as well as the features unique to the Chinese market. Any business that wants to expand into the Chinese agricultural machinery market must carefully consider the dynamics of these issues.

Suggested Citation

  • Davis, Garrett W. & Bailey, DeeVon & Chudoba, Katherine M., 2010. "Defining and Meeting the Demand for Agricultural Machinery in China: A Case Study of John Deere," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(3), pages 1-24, September.
    • Handle: RePEc:ags:ifaamr:93562
    DOI: 10.22004/ag.econ.93562
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    References listed on IDEAS

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    1. Jikun Huang & Cristina C. David, 1993. "Demand for cereal grains in Asia: the effect of urbanization," Agricultural Economics, International Association of Agricultural Economists, vol. 8(2), pages 107-124, February.
    2. Songqing Jin & Jikun Huang & Ruifa Hu & Scott Rozelle, 2002. "The Creation and Spread of Technology and Total Factor Productivity in China's Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(4), pages 916-930.
    3. Van den Berg, M. Marrit & Hengsdijk, Huib & Wolf, Joost & Van Ittersum, Martin K. & Guanghuo, Wang & Roetter, Reimund P., 2007. "The impact of increasing farm size and mechanization on rural income and rice production in Zhejiang province, China," Agricultural Systems, Elsevier, vol. 94(3), pages 841-850, June.
    4. Anand Mehta & Andrew C Gross, 2007. "The Global Market for Agricultural Machinery and Equipment," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 42(4), pages 66-73, October.
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