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Food Safety And Fear: Factors Affecting Consumer Response To Food Safety Risk

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  • Baker, Gregory A.

Abstract

The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response.

Suggested Citation

  • Baker, Gregory A., 2003. "Food Safety And Fear: Factors Affecting Consumer Response To Food Safety Risk," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(1), pages 1-11.
    • Handle: RePEc:ags:ifaamr:34294
    DOI: 10.22004/ag.econ.34294
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    File URL: https://ageconsearch.umn.edu/record/34294/files/0601ba01.pdf
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    References listed on IDEAS

    as
    1. Ian Savage, 1993. "Demographic Influences on Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 13(4), pages 413-420, August.
    2. Lin, Chung-Tung Jordan, 1995. "Demographic and Socioeconomic Influences on the Importance of Food Safety in Food Shopping," Agricultural and Resource Economics Review, Cambridge University Press, vol. 24(2), pages 190-198, October.
    3. Rodolfo M. Nayga, 1996. "Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones, and Pesticides," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(3), pages 467-475.
    4. Lin, Chung-Tung Jordan, 1995. "Demographic And Socioeconomic Influences On The Importance Of Food Safety In Food Shopping," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(2), pages 1-9, October.
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    Cited by:

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    2. Heo, Seong-Yoon & Kim, Sanghyo & Zulauf, Carl & Lee, Kye-Im, 2016. "Satisfaction with Food Policies for Consumer: A Case Study of South Korea," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236145, Agricultural and Applied Economics Association.
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    4. Chun-Chieh Ma & Han-Shen Chen & Hsiao-Ping Chang, 2020. "Crisis Response and Supervision System for Food Security: A Comparative Analysis between Mainland China and Taiwan," Sustainability, MDPI, vol. 12(7), pages 1-13, April.
    5. Flavio Boccia & Rosa Malgeri Manzo & Daniela Covino, 2019. "Consumer behavior and corporate social responsibility: An evaluation by a choice experiment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 97-105, January.
    6. Jolly, Curtis M. & Bayard, Budry & Awuah, Richard T. & Fialor, Simon C. & Williams, Johnathan T., 2009. "Examining the structure of awareness and perceptions of groundnut aflatoxin among Ghanaian health and agricultural professionals and its influence on their actions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(2), pages 280-287, March.
    7. Yubao Cui & Luca Cacciolatti & Patrick Woock & Yinghua Liu & Xuehe Zhang, 2016. "A Qualitative Exploratory Investigation on the Purchase Intention of Consumers Affected by Long-term Negative Advertising: A Case from the Chinese Milk Sector," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(3), pages 263-282.
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