Zur Anwendung der Struktur-Lege-Technik bei der Rekonstruktion subjektiver Impulskauftheorien - Application of the structure-laying technique for reconstructing subjective theories („everyday life theories“) about impulse buying
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DOI: 10.22004/ag.econ.262876
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References listed on IDEAS
- James Duncan Shaffer, 1960. "The Influence of "Impulse Buying" or in-the-Store Decisions on Consumers' Food Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 42(2), pages 317-324.
- Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
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Keywords
Consumer/Household Economics; Research Methods/ Statistical Methods;Statistics
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