An Empirical Study on the Impulsive Buying Behavior in Women and Factors Affecting Such Behavior
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- Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
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Keywords
Consumer Buying Behavior; Impulsive Buying Behavior; Emotional concerns; Cognitive decision making.;All these keywords.
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