IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342208.html
   My bibliography  Save this article

Some Rural Attractions Which Attract Tourists

Author

Listed:
  • Chi, Shu-Yi
  • Huang, Biing-Wen
  • Luo, Han Xing

Abstract

Developing rural tourism is a comprehensive strategy for improving the rural economy. The Structure Equation Model (SEM) approach was applied to test how attraction and experiential values of a rural region affect the tourists’ satisfaction and their decision to revisit. After interviewing 353 tourists during their trip to Hakka County, Miaoli, Taiwan, the new finding of this study is that rural life and culture are more attractive than rural scenery to tourists. This implies a strong preference for tourists to experience agricultural knowledge and engage with rural life and farming work. Furthermore, the experiential response generated from the indirect mediation effect of satisfaction had a significant effect, supporting the concept that satisfaction brings additional experiential values to the intentions of tourists to revisit and thus creates more revisit opportunities to those tour sites.

Suggested Citation

  • Chi, Shu-Yi & Huang, Biing-Wen & Luo, Han Xing, 2019. "Some Rural Attractions Which Attract Tourists," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 9(01), January.
    • Handle: RePEc:ags:ajosrd:342208
    DOI: 10.22004/ag.econ.342208
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342208/files/Some%20Rural%20Attractions%20which%20Attract%20Tourists.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342208?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    2. Komppula, Raija & Gartner, William C., 2013. "Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA," Tourism Management, Elsevier, vol. 35(C), pages 168-180.
    3. Onwubuya. E.A & Ajani, E.N & Nenna M.G, 2015. "Constraints to Brood and Sell Poultry Production among Farmers in Enugu State, Nigeria," Current Research in Agricultural Sciences, Conscientia Beam, vol. 2(2), pages 73-80.
    4. M.M. Simelane & M.B. Masuku & J.I. Rugambisa & D.M. Earnshaw, 2016. "Analysis of Consumer Willingness to Pay for Genetically Modified Maize Food in Swaziland," International Journal of Sustainable Agricultural Research, Conscientia Beam, vol. 3(1), pages 19-28.
    5. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    6. Anna Leask & Alan Fyall & Paul Barron, 2013. "Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(1), pages 17-46.
    7. M.M Simelane & M.B Masuku & J.I Rugambisa & D.M Earnshaw, 2016. "Analysis of Consumer Willingness to Pay for Genetically Modified Maize Food in Swaziland," International Journal of Sustainable Agricultural Research, Conscientia Beam, vol. 3(1), pages 19-28.
    8. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shu-Yi Chi & Biing-Wen Huang & Han Xing Luo, 2019. "Some rural attractions which attract tourists," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 9(1), pages 99-110, June.
    2. Koronaki, Eirini & Kyrousi, Antigone G. & Panigyrakis, George G., 2018. "The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 406-413.
    3. Kurtaliqi, Fidan & Lancelot Miltgen, Caroline & Viglia, Giampaolo & Pantin-Sohier, Gaëlle, 2024. "Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies," Journal of Business Research, Elsevier, vol. 172(C).
    4. Davis, Lizhu & Hodges, Nancy, 2012. "Consumer shopping value: An investigation of shopping trip value, in-store shopping value and retail format," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 229-239.
    5. Hye Jung Jung & Yun Jung Choi & Kyung Wha Oh, 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    6. Aurélie Hemonnet-Goujot & Pierre Valette-Florence, 2022. "“All you need is love”. From product design value perception to luxury brand love: An integrated framework," Post-Print hal-03562015, HAL.
    7. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "Why we buy? Modeling consumer selection of referents," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 24-36.
    8. Lohmann, Katharina, 2022. "Personality as a Determinant of Customer Experience Quality and Value-in-Use in a Public Crisis Situation – The Case of E-Learning," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(2), pages 390-411.
    9. Yang, Feng & Tang, Jing & Men, Jinqi & Zheng, Xiabing, 2021. "Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    10. FILSER, Marc & ANTEBLIAN, Blandine, 2002. "Actes de la 7ème Journée de Recherche en Marketing de Bourgogne. Distribution, achat, consommation. Dijon, 13 novembre 2002," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB07, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    11. Pierre Volle & Ahmed Anis Charfi, 2011. "Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise," Post-Print halshs-00638649, HAL.
    12. Ana Isabel Polo Peña & Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina, 2017. "The effects of perceived value on loyalty: the moderating effect of market orientation adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 93-116, March.
    13. repec:dau:papers:123456789/6813 is not listed on IDEAS
    14. Abhishek Mishra & Satyabhushan Dash & Naresh K. Malhotra, 2015. "An integrated framework for design perception and brand equity," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 28-44, June.
    15. Monika Monika & Ferdi Antonio, 2022. "How Superhero Characters Shape Brand Alliances and Leverage the Local Brand: The Evidence from Indonesia," Businesses, MDPI, vol. 2(1), pages 1-21, February.
    16. Barbopoulos, Isak & Johansson, Lars-Olof, 2017. "The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals," Journal of Business Research, Elsevier, vol. 76(C), pages 118-126.
    17. Ming-Hsiung Hsiao, 2021. "Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 44-55, March.
    18. Artemisia Apostolopoulou & Dimitra Papadimitriou, 2018. "Examining the meanings and consumption of sport licensed products through team identification," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 536-548, November.
    19. de Kerviler, Gwarlann & Demoulin, Nathalie T.M. & Zidda, Pietro, 2016. "Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 334-344.
    20. Nguyen, July & Ferraro, Carla & Sands, Sean, 2020. "Similarity over difference: How congruency in customer characteristics drives service experiences," Journal of Business Research, Elsevier, vol. 121(C), pages 592-603.
    21. Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012. "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 89-102.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.