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The influence of cowpea characteristics on cowpea prices in Senegal

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  • Faye, Mbene Dieye
  • Jooste, Andre
  • Lowenberg-DeBoer, James
  • Fulton, Joan R.

Abstract

In examining demand for a product it is useful to think of consumers not as purchasing the product, but as purchasing its characteristics that provide utility. Consequently, it is important to measure the specific characteristics that consumers perceive as providing them with utility. In this article a hedonic pricing model is used to investigate the influence of different cowpea characteristics on cowpea prices in Senegal. The results provide valuable information for research institutions, producers, and traders. Cowpea plant breeders should emphasise large grain size as the main characteristic since buyers are willing to pay a premium for this characteristic. This should translate into higher returns on R&D. There exist differences between markets in terms of consumer preferences for testa colour and texture. The result is that sorting and grading of cowpeas according to these characteristics should increase profits, as there would be fewer discounts for undesired characteristics. The importance of adequate storage is also emphasized to protect seeds against insect damage. Finally, it appears that prices in different markets are not equally responsive to changes in the supply of cowpeas. Higher returns could hence be realized through more efficient sequencing of sales.

Suggested Citation

  • Faye, Mbene Dieye & Jooste, Andre & Lowenberg-DeBoer, James & Fulton, Joan R., 2004. "The influence of cowpea characteristics on cowpea prices in Senegal," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 43(4), pages 1-12, December.
    • Handle: RePEc:ags:agreko:9494
    DOI: 10.22004/ag.econ.9494
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    References listed on IDEAS

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    1. Fulgence Joseph Mishili & Joan Fulton & Musa Shehu & Saket Kushwaha & Kofi Marfo & Mustafa Jamal & Alpha Kergna & J. Lowenberg-DeBoer, 2009. "Consumer preferences for quality characteristics along the cowpea value chain in Nigeria, Ghana, and Mali," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 16-35.
    2. Nkoyo Etim Bassey & Arnim Kuhn & Hugo Storm, 2018. "Are maize marketers averse to quality loss in supplies? A case study from Ghana," Agricultural Economics, International Association of Agricultural Economists, vol. 49(5), pages 649-658, September.
    3. Mishili, Fulgence J. & Temu, Anna A. & Fulton, Joan R. & Lowenberg-DeBoer, James, 2009. "Consumer Preferences As Drivers Of The Common Bean Trade In Tanzania: A Marketing Perspective," Working papers 48644, Purdue University, Department of Agricultural Economics.
    4. Depenbusch, Lutz, 2017. "Paying for gender? The gender price gap in Central Kenyan vegetable markets," GlobalFood Discussion Papers 264020, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    5. Uwamariya, Beatrice, 2014. "Assessment of Consumer Awareness and Preferences for Quality Certification and Origin-Labeling in Fruit Salads in Kigali,Rwanda," Research Theses 198512, Collaborative Masters Program in Agricultural and Applied Economics.
    6. Magen, Benjamin B., 2012. "An Ex Post Economic Impact Assessment of Bean/Cowpea Crsp’s Investment on Varietal Development in Senegal," Graduate Research Master's Degree Plan B Papers 142739, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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