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Food Safety and Vietnam EU Pangasius strategy

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  • Nguyen, Tram Anh Thi
  • Nguyen, Thien Chuong Phuc Bui
  • Jolly, Curtis M.

Abstract

Using Hirschman’s theoretical framework we evaluated the competitive position of Vietnamese pangasius export industry and the strategies employed by the private sector to increase market share in the EU. The authors organized focus group discussions, and interviewed 50 pangasius processors and exporters, and five government officials. The results show that most enterprises exploit the compliant, reactive and defensive strategies to maintain market share. A few firms employ the proactive/offensive strategies. These command larger EU market share; have more years of experience in processing; and are more vertically integrated than those adopting an offensive/reactive or reactive/defensive stance.

Suggested Citation

  • Nguyen, Tram Anh Thi & Nguyen, Thien Chuong Phuc Bui & Jolly, Curtis M., 2017. "Food Safety and Vietnam EU Pangasius strategy," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 0(Issue 1), January.
    • Handle: RePEc:ags:aergaa:330603
    DOI: 10.22004/ag.econ.330603
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    References listed on IDEAS

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