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Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour

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  • Gentina, Élodie
  • Decoopman, Isabelle
  • Ruvio, Ayalla

Abstract

Whereas prior research has focused on consumer socialisation and intergenerational influence theories to study mother–daughter interactions, this research draws on identity to emphasise the association between mothers’ social comparison and their related clothing consumption behaviors in the presence of adolescent daughters. A survey of 423 adolescent daughters’ mothers shows how personal and relational identities combine to favor mothers’ social comparison process with their adolescent daughter and explain a set of consumption behaviors, including co-consumption practices (common shopping, joint purchases, clothing exchanges) and mothers’ changes in brands, stores and styles. In order to better target adolescent girls’ mothers, retailers could develop more inter-generational practices.

Suggested Citation

  • Gentina, Élodie & Decoopman, Isabelle & Ruvio, Ayalla, 2013. "Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 94-101.
    • Handle: RePEc:eee:joreco:v:20:y:2013:i:1:p:94-101
    DOI: 10.1016/j.jretconser.2012.10.010
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    References listed on IDEAS

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    1. Palan, Kay M. & Gentina, Elodie & Muratore, Isabelle, 2010. "Adolescent consumption autonomy: A cross-cultural examination," Journal of Business Research, Elsevier, vol. 63(12), pages 1342-1348, December.
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    5. Borges, Adilson & Chebat, Jean-Charles & Babin, Barry J., 2010. "Does a companion always enhance the shopping experience?," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 294-299.
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    Cited by:

    1. Namin, Aidin & Ratchford, Brian T. & Saint Clair, Julian K. & Bui, My (Myla) & Hamilton, Mitchell L., 2020. "Dine-in or take-out: Modeling millennials’ cooking motivation and choice," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Rebaz Jalil Abdullah & Tang Jian, 2019. "Using Structural Equation Modeling to Propose a Model for Shopping Complex Design Based on Universal Design Concept," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    3. Gentina, Elodie & Huarng, Kun-Huang & Sakashita, Mototaka, 2018. "A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan," Journal of Business Research, Elsevier, vol. 89(C), pages 361-370.
    4. Gentina, Elodie & Hogg, Margaret K. & Sakashita, Mototaka, 2017. "Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 67-77.
    5. Tobias Scholz & Jörn Redler & Sven Pagel, 2021. "Re-designing adaptive selling strategies: the role of different types of shopping companions," Review of Managerial Science, Springer, vol. 15(5), pages 1243-1280, July.
    6. Tobias Benjamin Scholz & Sven Pagel & Jörg Henseler, 2023. "Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography," SAGE Open, , vol. 13(4), pages 21582440231, December.

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