Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective
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- Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
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More about this item
Keywords
service marketing; tourism marketing; Adventure tourism.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
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