Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
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References listed on IDEAS
- Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010. "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 115-128, February.
- Antonio Chamorro & Sergio Rubio & Francisco J. Miranda, 2009. "Characteristics of research on green marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 18(4), pages 223-239, May.
- repec:dau:papers:123456789/1655 is not listed on IDEAS
- Dumitru Miron & Monica Petcu & Iulia Maria Sobolevschi, 2011. "Corporate Social Responsibility and the Sustainable Competitive Advantage," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 162-179, February.
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- Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstate, 2019. "Marketing communication in Tourism Connection challenges in new service sectors," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1098-1107, May.
- Vlad ROªCA, 2014. "A Model for Eliciting Expert Knowledge into Sports-Specific Knowledge Management Systems," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 57-68, March.
- Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
- Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018. "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 77-83, December.
- Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014. "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1046-1056, July.
- Vladimir-Aurelian ENACHESCU & Vlad ROªCA, 2014. "Educational Counseling Approach for the Romanian Educational System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 321-333, July.
- Pop Nicolae Al. & Ott Cristina-Maria & Simion Daniela & Zottu-Z Monica, 2018. "Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 772-781, May.
- Vlad Roșca, 2014. "Web interfaces for e‐CRM in sports: Evidence from Romanian Football," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.
- Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
- Pop Nicolae Al. & Ott Cristina-Maria & Simion-Danicescu Daniela & Todea Steluța, 2019. "The scientific event – a visibility factor for the university brand," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1021-1032, May.
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More about this item
Keywords
sustainable development; organisational change; relationship marketing; qualitative exploratory research;All these keywords.
JEL classification:
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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