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Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs

Author

Listed:
  • Lelia Voinea

    (Bucharest University of Economic Studies)

  • Dorin Vicentiu Popescu

    (Bucharest University of Economic Studies)

  • Mihai Teodor Negrea

    (Bucharest University of Economic Studies)

Abstract

The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their nutritional profile, a high intake of nutrients with positive impact on health. Consumers also know that operators who produce and sell such products are subject to rigorous regulations for obtaining the organic certificate and the right to use the organic logo and are regularly monitored by inspection and certification bodies in this regard – facts that increase the new generation of consumers’ confidence in the quality and safety of these products. Having the aim of highlighting the decisive factors which contribute to the creation of a positive image for the ecological foodstuff among consumers and in order to understand the real motivations of the decisional process of buying these products, an exploring marketing research was realized among the new generation of consumers. Another aim of the investigation is the identification of some problems connected with a possible unbalanced nutritional profile of some ecological products commercialized in Romania and whose consumption may be inadequate for a diet and, implicitly, for some consumers’ health, especially for those having certain food restrictions caused by nutritional diseases from which they suffer. In this regard, we are going to analyse, from a scientific point of view, the nutritional profile of some ecological foodstuff found on the market in Romania, using an accredited and standardized method within the European Union- the SAIN-LIM method. Thereby, the paper aims to highlight the antithesis between the formal positive consumer perception and the nutritional profile of some organic products on the Romanian market. Through this endeavour we intend to draw attention on the need of adopting a good practices guideline in education and consumer information in order to acquire the skills for a more correct buying decision. We believe that these good practices should be included among the pursuits of the education system, government structures and specialized NGOs.

Suggested Citation

  • Lelia Voinea & Dorin Vicentiu Popescu & Mihai Teodor Negrea, 2015. "Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 488-488, February.
    • Handle: RePEc:aes:amfeco:v:38:y:2015:i:17:p:488
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    References listed on IDEAS

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    1. Vasile Dinu & Ion Schileru & Anca Atanase, 2012. "Attitude of Romanian Consumers Related to Products’ Ecological Labelling," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 8-24, February.
    2. Bellows Anne C. & Onyango Benjamin & Diamond Adam & Hallman William K, 2008. "Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 6(1), pages 1-31, May.
    3. Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014. "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 470-470, May.
    4. Magdalena Bobe & Roxana Procopie & Rodica Pamfilie & Maria Alexandra Toma, 2014. "Producer`s Responsibility Concerning the Assurance and Statement of Quality for Foods with “Organic Image” based on the Model of a Romanian Company," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 215-215, February.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Mirela Ionela Aceleanu, 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture," Sustainability, MDPI, vol. 8(3), pages 1-19, March.
    2. repec:aud:audfin:v:21:y:2019:i:50:p:209 is not listed on IDEAS
    3. Krisztina Melinda DOBAY, 2023. "Transition To Sustainable Value Chains And Agri-Food Systems Through Collective Actions – Evidence From Organic Beekeeping," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 20(1), pages 79-94.
    4. Formánek Tomáš & Tahal Radek, 2017. "Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic," Management & Marketing, Sciendo, vol. 12(4), pages 524-539, December.
    5. Mihai Stoica, 2021. "Development of the Organic Food Market in Romania during the COVID-19 Pandemic: a Perspective on the Supply Chain," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 9(2), pages 113-120, December.
    6. Lelia Voinea & Diana Maria Vrânceanu & Alina Filip & Dorin Vicențiu Popescu & Teodor Mihai Negrea & Răzvan Dina, 2019. "Research on Food Behavior in Romania from the Perspective of Supporting Healthy Eating Habits," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
    7. Stefan Bojnec & Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Carmen Valentina Radulescu, 2019. "Locally Produced Organic Food: Consumer Preferences," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 209-209, February.

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    More about this item

    Keywords

    the new generation of consumers; ecologic foodstuff; good practices;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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