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Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection

Author

Listed:
  • Bogdan Cristian Onete

    (Bucharest University of Economic Studies)

  • Lelia Voinea

    (Bucharest University of Economic Studies)

  • Alina Filip

    (Bucharest University of Economic Studies)

  • Razvan Dina

    (Bucharest University of Economic Studies)

Abstract

Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young people to choose food products based on organoleptic features and to disregard nutritional quality, with negative consequences on health. An exploratory marketing research was conducted among students for identifying the perceived importance of the sensorial dimension of food products and understanding key dimensions of buying decision process among youth. SAIN–LIM method was used to determine the nutritional profile of foodstuffs with special organoleptic features. Research results clearly show that in industrial foodstuff there is a gap between product attractiveness, which is based on exceptional sensorial properties, perceived by young consumers and real nutritional value of foods, which frequently translates into unbalanced nutritional profiles. To have a balanced diet and a healthy lifestyle, young consumers need to be informed that a tasty and good looking foodstuff is not necessarily healthy. Youth need to be properly educated in order to understand the close relationship between diet, weight and health and to develop a responsible food consumption behavior.

Suggested Citation

  • Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014. "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 470-470, May.
  • Handle: RePEc:aes:amfeco:v:36:y:2014:i:16:p:470
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    References listed on IDEAS

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    1. Ion Petrescu & Vasile Dinu & Camelia Ştefănescu & Eugen Dobrescu, 2010. "Human Factor’s Involvement in the Consumer Protection Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 267-286, June.
    2. Roxana Procopie & Magdalena Bobe, 2008. "The logistics of information flow in managing the quality of food products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 70-83, June.
    3. Davis, B. & Carpenter, C., 2009. "Proximity of fast-food restaurants to schools and adolescent obesity," American Journal of Public Health, American Public Health Association, vol. 99(3), pages 505-510.
    4. Andreea Simona Saseanu & Raluca Mariana Petrescu, 2011. "Potential Connections between Migration and Immigrants Food Consumption Habits. The Case of Romanian Immigrants in Andalusia, Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 790-802, November.
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    Cited by:

    1. Lelia Voinea & Dorin Vicentiu Popescu & Mihai Teodor Negrea, 2015. "Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 488-488, February.
    2. Lelia Voinea & Diana Maria Vrânceanu & Alina Filip & Dorin Vicențiu Popescu & Teodor Mihai Negrea & Răzvan Dina, 2019. "Research on Food Behavior in Romania from the Perspective of Supporting Healthy Eating Habits," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
    3. Zuraidah Zainol & Rusliza Yahaya & Juliana Osman & Nor Asiah Omar & Mohamad Rohieszan Ramdan & Nurul Fadly Habidin, 2018. "The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 1058-1073, April.

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    More about this item

    Keywords

    sensorial properties; nutritional value; food buying behavior; marketing research; communication campaign; nutrition education; consumer rights.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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