IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v26y2024ispecial18p1311.html
   My bibliography  Save this article

How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US

Author

Listed:
  • Jose Luis Ruiz-Real

    (University of Almeria, Almeria, Spain)

  • Juan Uribe-Toril

    (University of Almeria, Almeria, Spain)

  • Maria del Mar Martin-Garcia

    (University of Isabel I, Burgos, Spain)

Abstract

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers belonging to a large panel in the US Both assortment size and composition were manipulated. Four product categories were considered. The results show the need for retailers to offer different strategies based on the role that categories play in consumer response to retail assortment.

Suggested Citation

  • Jose Luis Ruiz-Real & Juan Uribe-Toril & Maria del Mar Martin-Garcia, 2024. "How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1311-1311, November.
    • Handle: RePEc:aes:amfeco:v:26:y:2024:i:special18:p:1311
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3373.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    retailing; private label; branding; assortment; product categories;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:26:y:2024:i:special18:p:1311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.