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From Ownership to Access: How the Sharing Economy is Changing the Consumer Behavior

Author

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  • Catalin Mihail Barbu

    (University of Craiova, Craiova, Romania)

  • Dorian Laurentiu Florea

    (Universidad Anáhuac México Sur, Mexico City, Mexic)

  • Radu Florin Ogarca

    (University of Craiova, Craiova, Romania)

  • Mihai Constantin Razvan Barbu

    (University of Craiova, Craiova, Romania)

Abstract

Promoting the principles of circular economy and the new business models advocated by the circular economy can represent a solution for a more prosperous society, less dependent on primary and energy resources and more environmentally friendly. The sharing economy, which primarily involves the transformation of traditional market behaviors into collaborative consumption models, that ensure a more efficient and sustainable use of resources, is part of the circular economy and has generated business models that are compatible with it. This article discusses the possibility for the sharing economy to bring about profound changes in consumer behavior towards products and services and to highlight the factors that drive consumers’ shift towards the sharing economy. For this purpose we developed and tested a model in which the change in consumer mindset has as the main direct determinants the satisfaction with the services of the sharing economy and the intention to access such products and services. The study uses data collected through a questionnaire, applied to a sample of 320 customers of Uber – a symbol of the sharing economy, and processed using structural equation modelling. Research results show that there are premises for switching to an access-based consumption model.

Suggested Citation

  • Catalin Mihail Barbu & Dorian Laurentiu Florea & Radu Florin Ogarca & Mihai Constantin Razvan Barbu, 2018. "From Ownership to Access: How the Sharing Economy is Changing the Consumer Behavior," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(48), pages 373-373.
    • Handle: RePEc:aes:amfeco:v:20:y:2018:i:48:p:373
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    4. Ensar Balkaya & İkram Yusuf Yarbaşı & Muhammed İkbal Tepeler, 2023. "Determinants of Demand in Digital Platform-Mediated Service Work in Turkey: An Empirical Study," Sustainability, MDPI, vol. 15(13), pages 1-18, July.
    5. Pinglin He & Jing Ning & Zhongfu Yu & Hao Xiong & Huayu Shen & Hui Jin, 2019. "Can Environmental Tax Policy Really Help to Reduce Pollutant Emissions? An Empirical Study of a Panel ARDL Model Based on OECD Countries and China," Sustainability, MDPI, vol. 11(16), pages 1-32, August.
    6. Mihaela Brindusa TUDOSE, 2019. "Exploring the consumer profile of students. An economic approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11(3), pages 222-233, Octomber.
    7. Minja Bolesnikov & Milica Popović Stijačić & Mladen Radišić & Aleksandar Takači & Jelena Borocki & Dragana Bolesnikov & Paula Bajdor & Joanna Dzieńdziora, 2019. "Development of a Business Model by Introducing Sustainable and Tailor-Made Value Proposition for SME Clients," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    8. Marcos Ferasso & Tatiana Beliaeva & Sascha Kraus & Thomas Clauss & Domingo Ribeiro‐Soriano, 2020. "Circular economy business models: The state of research and avenues ahead," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3006-3024, December.
    9. Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018. "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 94-104, November.
    10. María del Mar Alonso‐Almeida & José Miguel Rodríguez‐Antón & Llorenç Bagur‐Femenías & Jordi Perramon, 2020. "Sustainable development and circular economy: The role of institutional promotion on circular consumption and market competitiveness from a multistakeholder engagement approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2803-2814, September.
    11. Andrzej Bąk & Elżbieta Nawrocka & Daria E. Jaremen, 2022. "“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services," Sustainability, MDPI, vol. 14(10), pages 1-21, May.
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    More about this item

    Keywords

    circular economy; sharing economy; collaborative economy; consumption pattern; consumer behavior.;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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