The influence of social media eWOM information on purchase intention
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DOI: 10.1057/s41270-021-00132-9
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Cited by:
- Maria Petrescu & Anjala S. Krishen, 2023. "Mapping 2022 in Journal of Marketing Analytics: what lies ahead?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 1-4, March.
- Burhanudin Burhanudin & Firsta Diva Septianti, 2024. "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, vol. 2024(5), pages 71-94.
- R.V. Suganya & G. Venkateshwaran, 2024. "Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM)," ComFin Research, Shanlax Journals, vol. 12(1), pages 65-76, January.
- Kumar, Sumit & Prakash, Gyan & Gupta, Bhumika & Cappiello, Giuseppe, 2023. "How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) M," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
- Emrah Oney & Iman Aghaei, 2024. "Consumer complaint intentions: the impact of general and specific self-confidence," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 390-410, June.
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Keywords
Information quality; Information credibility; Information task-fit; Needs of information; Attitude towards information; Purchase intention;All these keywords.
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