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Identifying Tourists Interested in Eco-Certified Accommodation Units from Brașov, Romania

Author

Listed:
  • Cristinel Petrisor CONSTANTIN

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

  • Ana ISPAS

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

  • Adina Nicoleta CANDREA

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

Abstract

Ecolabels are key instruments for a sustainable tourism development and implementation of environmental certification of tourist accommodation facilities and services. The present paper aimes to analyze whether eco-certification is considered by tourists in the choice of accommodation in Romanian destinations. We have chosen as a case study the city of Brasov in order to evaluate if certification as a sustainability policy tool is needed for accommodation facilities. A survey was conducted among 940 tourists from the analyzed destination. Data collected in the survey was analyzed using the Statistical Package for the Social Sciences (SPSS) and several statistical methods have been used: descriptive analysis, crosstabs, Cluster Analysis. The results of the research outline the necessity for Brasov’s accommodation managers to consider the eco-certification of their businesses. However, since some tourists remain unaware regarding the existence of tourism certification programs and far fewer understand their meaning, they would have to consider educating tourists with respect to the utility and scope of tourism ecolabels alongside efforts towards creating or adopting tourism ecolabeling programs.

Suggested Citation

  • Cristinel Petrisor CONSTANTIN & Ana ISPAS & Adina Nicoleta CANDREA, 2013. "Identifying Tourists Interested in Eco-Certified Accommodation Units from Brașov, Romania," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 521-542, December.
    • Handle: RePEc:nup:jrmdke:v:1:y:2013:i:3:p:521-542
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    References listed on IDEAS

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    1. Delmas, Magali A. & Lessem, Neil, 2014. "Saving power to conserve your reputation? The effectiveness of private versus public information," Journal of Environmental Economics and Management, Elsevier, vol. 67(3), pages 353-370.
    2. Kevin Kane & Codrin Chiru & Stela Georgiana Ciuchete, 2012. "Exploring the Eco-attitudes and Buying Behaviour of Facebook Users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 157-171, February.
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    Cited by:

    1. Alina Barbulescu & Andreea-Daniela Moraru & Cristina Duhnea, 2019. "Ecolabelling in the Romanian Seaside Hotel Industry—Marketing Considerations, Financial Constraints, Perspectives," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    2. Gabriel Brătucu & Codruța Adina Băltescu & Nicoleta Andreea Neacșu & Dana Boșcor & Ovidiu Mircea Țierean & Anca Madar, 2017. "Approaching the Sustainable Development Practices in Mountain Tourism in the Romanian Carpathians," Sustainability, MDPI, vol. 9(11), pages 1-20, November.
    3. Mihaela Simona Moise & Irene Gil-Saura & Maja Šerić & Maria Eugenia Ruiz Molina, 2019. "Influence of environmental practices on brand equity, satisfaction and word of mouth," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 646-657, November.
    4. Pavel STANCIU & Cristian-Valentin HAPENCIUC & Ruxandra BEJINARU & Andrei-Alexandru MORO?AN, 2014. "Distinct Elements Among The Managerial Entrepreneurship Ofbucovina’S Guesthouses. A Study In The Context Of Sustainable Development," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 128-142, November.
    5. Ana Težak Damijanić & Marija Pičuljan & Smiljana Goreta Ban, 2023. "The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry," Sustainability, MDPI, vol. 15(13), pages 1-15, June.
    6. Diana Foris & Natalia Crihalmean & Tiberiu Foris, 2020. "Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews," Sustainability, MDPI, vol. 12(24), pages 1-18, December.

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