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The role of food standards in international trade: assessing the Brazilian beef chain

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  • Luciana Marques Vieira

Abstract

The purpose of this paper is to identify how Brazilian beef managers have responded to a rapid expansion and intensification of standards for beef exports. This issue relates to how some Brazilian beef exporters are strategically repositioning themselves in the supply chains. The literature of this study reviews global chain governance and international standards. The method uses case studies consisting of six medium and large scale beef exporters who export fresh beef to the European Union. The main findings describe the kinds of governance that stimulate upgrading and transferral of the best practices and, consequently, full compliance with mandatory standards. This study suggests that standards do matter for companies trying to increase international competitiveness. These results contribute an understanding of the Brazilian beef chain, and also of other supply chains coping with demanding and changing international markets. Managerial implications show the challenges facing Brazilian beef exporters in their efforts to sustain exports to the European Union and how they are using chain governance to improve their compliance with international standards and increase competitiveness.

Suggested Citation

  • Luciana Marques Vieira, 2006. "The role of food standards in international trade: assessing the Brazilian beef chain," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 10(spe), pages 33-51.
    • Handle: RePEc:abg:anprac:v:10:y:2006:i:spe:500
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    2. Carlos Alberto Freitas & Valmir Emil Hoffmann, 2012. "The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State," Brazilian Business Review, Fucape Business School, vol. 9(2), pages 1-25, April.
    3. Zezza, Annalisa, 2012. "CERTIFICATION ON SUSTAINABILITY IN THE BIOFUEL SECTOR: a case study on Brazilian ethanol," 2012 First Congress, June 4-5, 2012, Trento, Italy 124112, Italian Association of Agricultural and Applied Economics (AIEAA).
    4. Abdul Bashir & Zulkarnain Ishak & Imam Asngari & Mukhlis Mukhlis & Dirta Pratama Atiyatna & Ichsan Hamidi, 2019. "The Performance and Strategy of Indonesian's Fisheries: A Descriptive Review," International Journal of Economics and Financial Issues, Econjournals, vol. 9(1), pages 31-36.
    5. Thorpe, Jodie, 2018. "Procedural Justice in Value Chains Through Public–private Partnerships," World Development, Elsevier, vol. 103(C), pages 162-175.

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