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2018, Volume 4, Issue 1
- 43-63 An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
by Javad Khazaei Pool & Sobhan Asian & Ahmad Abareshi & Hamze Kazemi Mahyari - 43-63 An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
by Javad Khazaei Pool & Sobhan Asian & Ahmad Abareshi & Hamze Kazemi Mahyari - 64-85 Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
by Masood Ul Hassan & Zeeshan Iqbal & Maimoona Malik & Muhammad Iftkhar Ahmad - 64-85 Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
by Masood Ul Hassan & Zeeshan Iqbal & Maimoona Malik & Muhammad Iftkhar Ahmad - 86-98 An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
by Vikram Sharma & Vikas Gautam - 86-98 An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
by Vikram Sharma & Vikas Gautam - 99-110 Capturing marketing information and marketing intelligence: ethical issues and concerns
by Pratap Chandra Mandal - 99-110 Capturing marketing information and marketing intelligence: ethical issues and concerns
by Pratap Chandra Mandal
2017, Volume 3, Issue 4
- 337-364 The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan
by Masood Ul Hassan & Asghar Iqbal & Maimoona Malik & Zeeshan Iqbal - 365-375 Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia
by Mahmoud Yousef Nassar & Foong Soon Yau & Tee Keng Kok & Ida Md. Yasin - 376-387 Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India
by Vikas Gautam & Sombala Ningthoujam - 388-406 Role of electronic trading in emerging stock markets performance
by Rashi Mohnot & Rajesh Mohnot & Pushkala Muralidharan - 407-432 Facets of talent retention: role of employee and employer branding as catalysts
by R. Saraswathy & Janarthanan Balakrishnan - 433-441 Marketing intelligence: roles in business decision-making
by Pratap Chandra Mandal
2017, Volume 3, Issue 3
- 223-247 Determination of advertisement control policy for complementary and substitute items for a class inventory problem
by D. Khatua & K. Maity & S. Kar - 248-258 Design dynamic credit risk model with fuzzy rules for auto dealers
by Ying Zhou - 259-269 An examination of inventory and production costs in the models with stock out risk under JIT system
by Ruchira Chakrabarty & Tapan Roy & Kripasindhu S. Chaudhuri - 270-288 Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
by Icaro Luiz Dos Santos Jordão & Marina Teixeira De Souza & Jorge Henrique Caldeira De Oliveira & Janaina De Moura Engracia Giraldi - 289-308 Forecasting impulse buying behaviour: a comparative study of select five statistical methods
by Sanjeev Prashar & Subrata Kumar Mitra - 309-326 Willingness of Jordanians to shop for grocery online
by Mohammad Alawamleh & Loiy Bani Ismail & Dana Hammad - 327-336 Customer databases and database marketing: roles in relationship marketing
by Pratap Chandra Mandal
2017, Volume 3, Issue 2
- 93-108 Modelling the impact of variables influence happiness of young consumers - exploratory study of marketing implications from Middle East
by A.M. Sakkthivel & M. Rashid Malik - 109-129 Possible effect of IT introduction into the election process: a case study of Nigeria
by Habib Ullah Khan & Olugbenga A. Bankole & Mohammad Kamel Alomari - 130-151 Improving demand forecasting using change point analysis
by Yossi Hadad & Baruch Keren & Gregory Gurevich - 152-164 Non-instantaneous deterioration inventory model with price and stock dependent demand for fully backlogged shortages under inflation
by Ali Akbar Shaikh & Abu Hashan Md Mashud & Md. Sharif Uddin & Md. Al-Amin Khan - 165-184 Identification of the clusters of employee brand using FIMIX-PLS and FCM
by N. Thamaraiselvan & P. Sridevi & B. Senthil Arasu & Thushara Srinivasan - 185-200 Analysing and managing channel risk for return policy contracts with warranty
by Shirsendu Nandi - 201-221 Evolution of service quality management and paradigm shift from product to service orientation: a historical review of literature
by Umer Mukhtar & Suleman Anwar & Asim Ilyas
2017, Volume 3, Issue 1
- 1-12 Exploring fast food outlets food quality in India - an exploratory study on consumer dining expectations and industry performances
by D.P. Sudhagar - 13-37 Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach
by Kushagra Kulshreshtha & Naval Bajpai & Vikas Tripathi - 38-49 Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study
by Vikas Gautam - 50-77 Green supply chain inventory model for deteriorating items with variable demand under inflation
by Smita Rani & Rashid Ali & Anchal Agarwal - 78-92 Arithmetic operations of trapezoidal fuzzy variable using credibility theory
by Totan Garai & Dipankar Chakraborty & Tapan Kumar Roy
2016, Volume 2, Issue 4
- 291-314 Role of digital marketing in driving business performance in emerging markets: an analytical framework
by Natasha Patricia Bojorges Moctezuma & Rajagopal - 315-333 Comparison of several combined methods for forecasting Tehran stock exchange index
by Ali Raoofi & Amir Hossein Montazer-Hojjat & Pouyan Kiani - 334-346 Retail bank selection criteria among the engineering students: an empirical analysis
by V. Krishnamoorthy & P. Karthikeyan - 347-358 Competition and technology acquisition among Nigerian firms
by Adekemi Jessica Oluwadare & Olufemi Obembe & David Oluseun Olayungbo - 359-378 Application of GMDH-type neural network to stock price prediction of Iran's auto industry
by Vahab Bashiri & Hamidreza Salehi & Aein Ghorbani Ghashghaeinejad & Masoumeh Bashiri - 379-402 Efficient forecasting of financial time-series data with virtual adaptive neuro-fuzzy inference system
by Sarat Chandra Nayak & Bijan Bihari Misra & Himansu Sekhar Behera
2016, Volume 2, Issue 3
- 175-189 A multi-item periodic review probabilistic fuzzy inventory model with possibility and necessity constraints
by Totan Garai & Dipankar Chakraborty & Tapan Kumar Roy - 190-214 Auditing marketing and corporate governance
by Gholamhossein Mahdavi & Abbas Ali Daryaei - 215-232 Why generation Y prefers online shopping: a study of young customers of India
by Pradip Swarnakar & Ajay Kumar & Sanjay Kumar - 233-247 The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services)
by Ali Asghar Rashid & Ali Hamidizade & Mohhamad Rahim Esfidani & Hasan Zaree Matin - 248-268 Outcome, interaction, environment and relationship quality in service quality interfaces gaps and supply chain competitiveness: a conceptual framework
by Umer Mukhtar & Suleman Anwar - 269-290 An empirical assessment of a univariate time series for demand planning in a demand-driven supply chain
by John S. Jatta & Krishna Kumar Krishnan
2016, Volume 2, Issue 2
- 79-94 Asymmetric relationship between stock market returns and macroeconomic variables
by N. Chitra Devi & S. Chandramohan - 95-116 Grey theory to predict Ethiopian foreign currency exchange rate
by Natnael Nigussie Goshu & Surafel Luleseged Tilahun - 117-127 Presence of banking in social media: Indian evidence
by Pooja Malhotra & Balwinder Singh - 128-150 Big-five personality traits, financial risk attitude and investment intentions: study on Generation Y
by Tanuj Nandan & Kumar Saurabh - 151-173 Tourism supply chain agility: an empirical examination using resource-based view
by Santanu Mandal & Souvik Roy & G. Amar Raju
2010, Volume 1, Issue 3/4
- 201-216 Genetic algorithm-based clustering ensemble: determination number of clusters
by Mehdi Mohammadi & Ali Azadeh & Morteza Saberi & Amir Azaron - 217-233 Strategic prediction of the business cycle using the fuzzy regression model: a study of the Council of Economic Planning and Development in Taiwan
by Lisa Y. Chen & Bahaudin G. Mujtaba - 234-246 Awareness of MyKad as an e-commerce tool in Malaysia
by Farrah Fadil & Kok-Wai Chew & Hezlin Harris - 247-261 The market response of equity carve-out announcements in Malaysian stock market
by Ken Chin-Chong Lee - 262-274 Stock market and economic growth nexus in emerging markets: cointegration and causality analysis
by Ekrem Erdem & Onur Gozbasi & M. Fatih Ilgun & Saban Nazlioglu
2009, Volume 1, Issue 2
- 95-110 Forecasting brand sales with wavelet decompositions of related causal series
by Antonis A. Michis - 111-121 Volatility of stock returns: the case of the Belgian Stock Exchange
by Nikolaos Sariannidis & Ioannis Koskosas & Alexandros Garefalakis & Ioannis Antoniadis - 122-133 A refined approach to estimating the implied volatility
by Guan Jun Wang & Mazhar M. Islam & Christopher Ngassam - 134-138 Improving the forecasting function for a Credit Hire operator in the UK
by Nicolas D. Savio & K. Nikolopoulos & Konstantinos Bozos - 139-152 Forecasting volumes for trade promotions in CPG industry using market drivers
by Balasubramanian Kanagasabapathi & K. Antony Arokia Durai Raj & B. Shoban Babu & Mitul Shah - 153-163 Assessment of service quality and benchmark performance in 3C wholesalers: forecasting satisfaction in computers, communication and consumer electronics industries
by Lisa Y. Chen & Bahaudin G. Mujtaba - 164-180 Modelling Indian market index using the method of system identification
by Ranjan Chaudhuri - 181-199 Perception of internet users and marketers on internet marketing activities: Malaysia perspective
by Chai Lee Goi
2008, Volume 1, Issue 1
- 1-20 Parameter instability and forecasting performance: a Monte Carlo study
by Costas Anyfantakis & Guglielmo Maria Caporale & Nikitas Pittis - 21-29 Maturity effect and storage announcements: the case of natural gas
by Philippe Gregoire & Mathieu Boucher - 30-49 An integrated stock market forecasting model using neural networks
by Gary R. Weckman & Sriram Lakshminarayanan & Jon H. Marvel & Andy Snow - 50-67 On the development of improved adaptive models for efficient prediction of stock indices using clonal-PSO (CPSO) and PSO techniques
by Ritanjali Majhi & Ganapati Panda & Gadadhar Sahoo & Abhishek Panda - 68-81 A note on forecasting exchange rates using a cluster technique
by Marcos Alvarez-Diaz - 82-93 Stop-loss strategies and derivatives portfolios
by Patrick L. Leoni