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Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan

Author

Listed:
  • Masood Ul Hassan
  • Zeeshan Iqbal
  • Maimoona Malik
  • Muhammad Iftkhar Ahmad

Abstract

Small and medium enterprises (SMEs) play an important role in terms of sustainable economic development. Therefore, the survival of this sector is highly important for every economy. This study theoretically and empirically explores the role of technological developments and open innovation (OI) on SME survival. The first part of this paper is based on library search and available literature on SMEs and the role technological innovations towards the flourishment of SME. Findings from this review shed some lights on the potential of social networking as part of online marketing. Furthermore, the researchers conducted a self-administrated questionnaire-based survey to empirically examine the conceptual framework. The empirical results revealed that the effect of online marketing via social media is more powerful and diverse due to its ability to reach more customers. In addition, open innovation is an effective and emerging tool in the success of SME.

Suggested Citation

  • Masood Ul Hassan & Zeeshan Iqbal & Maimoona Malik & Muhammad Iftkhar Ahmad, 2018. "Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 4(1), pages 64-85.
    • Handle: RePEc:ids:ijbfmi:v:4:y:2018:i:1:p:64-85
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    Citations

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    Cited by:

    1. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohammed A. Al-Sharafi & Gamal Alkawsi & Noorminshah A. Iahad & Mohd Ridzuan Darun & Sieh Kiong Tiong, 2022. "The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
    2. Waseem Ul Hameed & Muhammad Farhan Basheer & Jawad Iqbal & Ayesha Anwar & Hafiz Khalil Ahmad, 2018. "Determinants of Firm’s open innovation performance and the role of R & D department: an empirical evidence from Malaysian SME’s," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-20, December.
    3. Tazeen Imran & Rizwan Raheem Ahmed & Dalia Streimikiene & Riaz Hussain Soomro & Vishnu Parmar & Jolita Vveinhardt, 2019. "Assessment of Entrepreneurial Traits and Small-Firm Performance with Entrepreneurial Orientation as a Mediating Factor," Sustainability, MDPI, vol. 11(19), pages 1-23, September.
    4. Abbasi, Kaleemullah & Alam, Ashraful & Du, Min (Anna) & Huynh, Toan Luu Duc, 2021. "FinTech, SME efficiency and national culture: Evidence from OECD countries," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    5. Edgar R. Ramírez-Solis & Joan Llonch-Andreu & Alberto D. Malpica-Romero, 2022. "Relational capital and strategic orientations as antecedents of innovation: evidence from Mexican SMEs," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-19, December.
    6. Rizwan Ullah Khan & Yashar Salamzadeh & Hiroko Kawamorita & Gabor Rethi, 2021. "Entrepreneurial Orientation and Small and Medium-sized Enterprises’ Performance; Does ‘Access to Finance’ Moderate the Relation in Emerging Economies?," Vision, , vol. 25(1), pages 88-102, March.
    7. Sikandar Ali Qalati & Wenyuan Li & Naveed Ahmed & Manzoor Ali Mirani & Asadullah Khan, 2020. "Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption," Sustainability, MDPI, vol. 13(1), pages 1-24, December.

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