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Product Life Cycles as Marketing Models

Citations

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Cited by:

  1. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
  2. Jiirgen Friedrichs, 1993. "A Theory of Urban Decline: Economy, Demography and Political Elites," Urban Studies, Urban Studies Journal Limited, vol. 30(6), pages 907-917, June.
  3. Michaela Trippl & Markus Grillitsch & Arne Isaksen & Tanja Sinozic, 2015. "Perspectives on Cluster Evolution: Critical Review and Future Research Issues," European Planning Studies, Taylor & Francis Journals, vol. 23(10), pages 2028-2044, October.
  4. Healey, John & Moe, Wendy W., 2016. "The effects of installed base innovativeness and recency on content sales in a platform-mediated market," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 246-260.
  5. Purohit, Basant Kumar, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," IIMA Working Papers WP2010-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  6. Dazhou Lei & Hao Hu & Dongyang Geng & Jianshen Zhang & Yongzhi Qi & Sheng Liu & Zuo‐Jun Max Shen, 2023. "New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 655-673, February.
  7. Nikolopoulos, Konstantinos & Buxton, Samantha & Khammash, Marwan & Stern, Philip, 2016. "Forecasting branded and generic pharmaceuticals," International Journal of Forecasting, Elsevier, vol. 32(2), pages 344-357.
  8. Haim Mendelson & Ravindran R. Pillai, 1999. "Industry Clockspeed: Measurement and Operational Implications," Manufacturing & Service Operations Management, INFORMS, vol. 1(1), pages 1-20.
  9. Jukka Ruohonen & Sami Hyrynsalmi, 2017. "Evaluating the use of internet search volumes for time series modeling of sales in the video game industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 351-370, November.
  10. Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
  11. Adarsh Anand & Richie Aggarwal & Ompal Singh, 2019. "Using Weibull Distribution for Modeling Bimodal Diffusion Curves: A Naive Framework to Study Product Life Cycle," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(07), pages 1-17, November.
  12. Manzini, Riccardo & Accorsi, Riccardo & Gamberi, Mauro & Penazzi, Stefano, 2015. "Modeling class-based storage assignment over life cycle picking patterns," International Journal of Production Economics, Elsevier, vol. 170(PC), pages 790-800.
  13. Giuseppe Volpato & Andrea Stocchetti, 2008. "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 22-41.
  14. Wezel, Filippo Carlo, 2002. "The organization enacts the environment and the environment feeds back : mortality rates in the UK motorcycle industry, 1895-1993," Research Report 02G41, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  15. Meneses Beatriz & Varajão João, 2022. "A Framework of Information Systems Development Concepts," Business Systems Research, Sciendo, vol. 13(1), pages 84-103, June.
  16. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
  17. Basant Kumar Purohit, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," Working Papers id:2725, eSocialSciences.
  18. Yair Orbach & Gila Fruchter, 2014. "Predicting product life cycle patterns," Marketing Letters, Springer, vol. 25(1), pages 37-52, March.
  19. Oana Adriana Gica, 2009. "Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  20. Mendelson, Haim & Pillai, Ravindran R., 1999. "Information Age organizations, dynamics and performance," Journal of Economic Behavior & Organization, Elsevier, vol. 38(3), pages 253-281, March.
  21. repec:dgr:rugsom:02g41 is not listed on IDEAS
  22. Alperovych, Yan & Hübner, Georges, 2011. "Explaining returns on venture capital backed companies: Evidence from Belgium," Research in International Business and Finance, Elsevier, vol. 25(3), pages 277-295, September.
  23. Cen Zhang & Jan-Dirk Schmöcker & Martin Trépanier, 2022. "Latent stage model for carsharing usage frequency estimation with Montréal case study," Transportation, Springer, vol. 49(1), pages 185-211, February.
  24. Arthur W. Lake, 1976. "Foreign Competition and the UK," NBER Working Papers 0155, National Bureau of Economic Research, Inc.
  25. Argouslidis, Paraskevas C. & Baltas, George & Mavrommatis, Alexis, 2015. "An empirical investigation into the determinants of decision speed in product elimination decision processes," European Management Journal, Elsevier, vol. 33(4), pages 268-286.
  26. Mancini, Maria Cecilia & Consiglieri, Claudio, 2016. "Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 5(2), September.
  27. Jesse Jacobs & Brad Goebel, 2020. "The business aviation industry: growth, contraction and consolidation," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 55(1), pages 53-61, January.
  28. Sewar Alkhatib & Petra Kecskés & Veronika Keller, 2023. "Green Marketing in the Digital Age: A Systematic Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
  29. Guo, Xuezhen, 2014. "A novel Bass-type model for product life cycle quantification using aggregate market data," International Journal of Production Economics, Elsevier, vol. 158(C), pages 208-216.
  30. Kejia Hu & Jason Acimovic & Francisco Erize & Douglas J. Thomas & Jan A. Van Mieghem, 2019. "Forecasting New Product Life Cycle Curves: Practical Approach and Empirical Analysis," Service Science, INFORMS, vol. 21(1), pages 66-85, January.
  31. S. Buxton & Kostas Nikolopoulos & M. Khammash & P. Stern, 2015. "Modelling and Forecasting Branded and Generic Pharmaceutical Life Cycles: Assessment of the Number of Dispensed Units," Working Papers 15004, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
  32. Barry L. Bayus, 1998. "An Analysis of Product Lifetimes in a Technologically Dynamic Industry," Management Science, INFORMS, vol. 44(6), pages 763-775, June.
  33. Juram Kim & Changyong Lee, 2017. "Stochastic service life cycle analysis using customer reviews," The Service Industries Journal, Taylor & Francis Journals, vol. 37(5-6), pages 296-316, April.
  34. Sandra Horvat, 2013. "Application of product life cycle concept to private label management," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(1), pages 63-75.
  35. Bauer, Hans H. & Fischer, Marc, 2000. "Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products," International Business Review, Elsevier, vol. 9(6), pages 703-725, December.
  36. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.
  37. Adam Jabłoński & Marek Jabłoński, 2016. "Research on Business Models in their Life Cycle," Sustainability, MDPI, vol. 8(5), pages 1-37, April.
  38. Ajit Dasgupta & Natteri Siddharthan, 1985. "Industrial Distribution of Indian Exports and Joint Ventures Abroad," Development and Change, International Institute of Social Studies, vol. 16(1), pages 159-174, January.
  39. Ramona Rieckhof, 2017. "The life cycle metaphor: its emergence, understanding, and conceptualisation in business research [Die Lebenszyklusmetapher: Entstehen, Verständnis und Konzeptualisierung in der betriebswirtscha," Sustainability Nexus Forum, Springer, vol. 25(1), pages 91-107, June.
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