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Sponsorship-Linked Marketing: The Role of Articulation in Memory

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Cited by:

  1. Bamini KPD. Balakrishnan & Azlinda Shazneem Md. Shuaib & Oscar Dousin & P.Yukthamarani Permarupan, 2012. "The Impact Of Brand Placement And Brand Recall In Movies: Empirical Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 39-52.
  2. Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi, 2011. "Sponsorship portfolio as a brand-image creation strategy," Journal of Business Research, Elsevier, vol. 64(2), pages 142-149, February.
  3. Macdougall, Hannah K. & Nguyen, Sheila N. & Karg, Adam J., 2014. "‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship," Sport Management Review, Elsevier, vol. 17(1), pages 78-89.
  4. Xenia Raufeisen & Linda Wulf & Sören Köcher & Ulya Faupel & Hartmut H. Holzmüller, 2019. "Spillover effects in marketing: integrating core research domains," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 249-267, December.
  5. Wolfsteiner, Elisabeth & Grohs, Reinhard & Reisinger, Heribert, 2021. "The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude," Journal of Business Research, Elsevier, vol. 124(C), pages 770-779.
  6. Mazodier, Marc & Quester, Pascale, 2014. "The role of sponsorship fit for changing brand affect: A latent growth modeling approach," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 16-29.
  7. Rose, Mei & Rose, Gregory M. & Merchant, Altaf & Orth, Ulrich R., 2021. "Sports teams heritage: Measurement and application in sponsorship," Journal of Business Research, Elsevier, vol. 124(C), pages 759-769.
  8. Dreisbach, Jan & Woisetschläger, David M. & Backhaus, Christof & Cornwell, T. Bettina, 2021. "The role of fan benefits in shaping responses to sponsorship activation," Journal of Business Research, Elsevier, vol. 124(C), pages 780-789.
  9. Sue Bridgewater, 2014. "Sponsorship and football," Chapters, in: John Goddard & Peter Sloane (ed.), Handbook on the Economics of Professional Football, chapter 8, pages 117-129, Edward Elgar Publishing.
  10. Cho, Heetae & Lee, Hyun-Woo & Chiu, Weisheng, 2021. "Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  11. Nguyen, Cathy & Romaniuk, Jenni & Cohen, Justin & Faulkner, Margaret, 2020. "When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  12. Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
  13. John A. Fortunato, 2016. "Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(1), pages 36-50, January.
  14. Pierre Genest & Léo Trespeuch, 2022. "Internet users’ perception about the impact of the pandemic on sports sponsorship [La perception des internautes face à l'impact de la pandémie sur le mécénat sportif]," Working Papers hal-03945701, HAL.
  15. John Clark & T. Cornwell & Stephen Pruitt, 2009. "The impact of title event sponsorship announcements on shareholder wealth," Marketing Letters, Springer, vol. 20(2), pages 169-182, June.
  16. Madrigal, Robert & King, Jesse, 2021. "Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation," Journal of Business Research, Elsevier, vol. 124(C), pages 731-738.
  17. Grohs, Reinhard & Reisinger, Heribert, 2014. "Sponsorship effects on brand image: The role of exposure and activity involvement," Journal of Business Research, Elsevier, vol. 67(5), pages 1018-1025.
  18. Odile Chanut & Dominique Mg Bonet Fernandez, 2013. "Parrainage sportif des banques françaises : Une approche par la congruence," Post-Print hal-01767019, HAL.
  19. Jaskirat Singh Rai & Apar Singh, 2020. "The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 9(2), pages 202-212, July.
  20. Carrillat, François A. & d’Astous, Alain & Davoine, Victor, 2013. "The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America," Australasian marketing journal, Elsevier, vol. 21(4), pages 264-270.
  21. M. Alonso-Dos-Santos & S. Mohammadi & F. Velasco Vizcaíno, 2023. "The effect of articulation in sports posters on betting behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
  22. Thomas, Sunil & Kohli, Chiranjeev S., 2011. "Can brand image move upwards after Sideways? A strategic approach to brand placements," Business Horizons, Elsevier, vol. 54(1), pages 41-49, January.
  23. T. Bettina Cornwell & Michael S. Humphreys & Emerald A. Quinn & Anna R. McAlister, 2012. "Memory of Sponsorship-Linked Marketing Communications," SAGE Open, , vol. 2(4), pages 21582440124, December.
  24. Kleopatra Konstantoulaki & Ioannis Rizomyliotis & Apostolos Giovanis & Vittorio Conti & Christos Kallandranis, 2017. "Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 77-94, October.
  25. Thomas, Sunil & Kohli, Chiranjeev S., 2011. "Can brand image move upwards after Sideways? A strategic approach to brand placements," Business Horizons, Elsevier, vol. 54(1), pages 41-49.
  26. Siv Skard & Helge Thorbjørnsen, 2014. "Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 124(1), pages 149-160, September.
  27. Park, Sangchul & Ahn, Sungsook & Kim, Sanghoon, 2024. "Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  28. Alonso-Dos-Santos, Manuel & Rejón Guardia, Francisco & Pérez Campos, Carlos & Calabuig-Moreno, Ferran & Ko, Yong Jae, 2018. "Engagement in sports virtual brand communities," Journal of Business Research, Elsevier, vol. 89(C), pages 273-279.
  29. Konstantinos Koronios & Lazaros Ntasis & Panagiotis Dimitropoulos & Anna Gerke, 2022. "Unlocking the black box of sponsorship in participant-based sport," Post-Print hal-03924080, HAL.
  30. Martin, David S. & Bourdeau, Brian L. & Stephan, John, 2020. "Measuring the effectiveness of facility naming rights sponsorships," Journal of Business Research, Elsevier, vol. 110(C), pages 51-64.
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