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Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion

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Cited by:

  1. Poels, Karolien & Dewitte, Siegfried, 2008. "Hope and self-regulatory goals applied to an advertising context: Promoting prevention stimulates goal-directed behavior," Journal of Business Research, Elsevier, vol. 61(10), pages 1030-1040, October.
  2. Hongmin Ahn, 2022. "Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
  3. Chung-Chau Chang & Bo-Chi Lin & Shin-Shin Chang, 2011. "The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus," Marketing Letters, Springer, vol. 22(4), pages 391-404, November.
  4. Gong, Heming & Bian, Xuemei & Zheng, Chundong, 2024. "Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  5. Ashraf, Abdul R. & Thongpapanl, Narongsak (Tek), 2015. "Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 13-25.
  6. Xi Chen & Xiangdong Shen & Xiangmeng Huang & Yu Li, 2021. "Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands," SAGE Open, , vol. 11(4), pages 21582440211, October.
  7. Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo, 2010. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research, Elsevier, vol. 63(12), pages 1336-1341, December.
  8. Leder, Susanne & Mannetti, Lucia & Hölzl, Erik & Kirchler, Erich, 2010. "Regulatory fit effects on perceived fiscal exchange and tax compliance," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(2), pages 271-277, April.
  9. Tine Bock & Patrick Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Journal of Business Ethics, Springer, vol. 97(2), pages 241-255, December.
  10. Luqiong Tong & Yuhuang Zheng & Ping Zhao, 2013. "Is money really the root of all evil? The impact of priming money on consumer choice," Marketing Letters, Springer, vol. 24(2), pages 119-129, June.
  11. Zabkar, Vesna & Arslanagic-Kalajdzic, Maja & Diamantopoulos, Adamantios & Florack, Arnd, 2017. "Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality," Journal of Business Research, Elsevier, vol. 80(C), pages 228-235.
  12. Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
  13. Jiang, Hongyan & Tan, Huimin & Liu, Yeyi & Wan, Fang & Gursoy, Dogan, 2020. "The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising," Annals of Tourism Research, Elsevier, vol. 83(C).
  14. Ynte Dam & Janneke Jonge, 2015. "The Positive Side of Negative Labelling," Journal of Consumer Policy, Springer, vol. 38(1), pages 19-38, March.
  15. B. Weijters & M. Geuens & N. Schillewaert, 2008. "The Stability of Individual Response Styles," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/547, Ghent University, Faculty of Economics and Business Administration.
  16. Gino, Francesca & Margolis, Joshua D., 2011. "Bringing ethics into focus: How regulatory focus and risk preferences influence (Un)ethical behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(2), pages 145-156, July.
  17. Manika, Danae & Papagiannidis, Savvas & Bourlakis, Michael, 2017. "Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers," International Journal of Information Management, Elsevier, vol. 37(3), pages 214-228.
  18. Wei Qi & Xiumei Guo & Xia Wu & Dora Marinova & Jin Fan, 2018. "Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(5), pages 2269-2289, September.
  19. Kivilcim Dogerlioglu Demir & Ozge Turut & Ezgi Akpinar Uysal, 2018. "Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 32(1), pages 37-53.
  20. Aaker, Jennifer L. & Lee, Angela Y., 2006. "Understanding Regulatory Fit," Research Papers 1910, Stanford University, Graduate School of Business.
  21. Louro, M.J.S., 2005. "Leaving pleasure : Positive emotions and goal-directed behavior," Other publications TiSEM a8907dd8-8fb1-45c9-b72d-a, Tilburg University, School of Economics and Management.
  22. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  23. Schnurr, Benedikt & Wetzels, Martin, 2020. "The conditional enjoyment-enhancing effect of shipping box aesthetics," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  24. Pham, Michel Tuan & Avnet, Tamar, 2009. "Contingent reliance on the affect heuristic as a function of regulatory focus," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(2), pages 267-278, March.
  25. Adams, Leen & Faseur, Tineke & Geuens, Maggie, 2010. "The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers," Working Papers 2010/38, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
  26. Peter Mathias Fischer & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas & Mario Pandelaere, 2022. "Pride and prejudice: Unraveling and mitigating domestic country bias," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 405-433, April.
  27. Barari, Mojtaba & Ross, Mitchell & Surachartkumtonkun, Jiraporn, 2020. "Negative and positive customer shopping experience in an online context," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  28. Lucas Lopes Ferreira de Souza & Caio Victor & Julia Jorge Rodrigues Dumont & Lorena Medeiros Maia, 2023. "Organic Cosmetics and the Use of Emotional Appeals," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 220089-2200.
  29. Sarah E. Vaala & Matthew A. Lapierre, 2014. "Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 323-350, June.
  30. Khajehzadeh, Saman & Oppewal, Harmen & Tojib, Dewi, 2014. "Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit," Journal of Business Research, Elsevier, vol. 67(11), pages 2447-2455.
  31. Samson, Alain & Voyer, Benjamin G., 2014. "Emergency purchasing situations: Implications for consumer decision-making," Journal of Economic Psychology, Elsevier, vol. 44(C), pages 21-33.
  32. Alain Samson & Benjamin G. Voyer, 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 48-71, December.
  33. Kelly Haws & William Bearden & Utpal Dholakia, 2012. "Situational and trait interactions among goal orientations," Marketing Letters, Springer, vol. 23(1), pages 47-60, March.
  34. Vladimir Melnyk & Erica Herpen & Arnout Fischer & Hans Trijp, 2013. "Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products," Marketing Letters, Springer, vol. 24(2), pages 191-203, June.
  35. Lucia Mannetti & Ambra Brizi & Mauro Giacomantonio & E Tory Higgins, 2013. "Framing Political Messages to Fit the Audience’s Regulatory Orientation: How to Improve the Efficacy of the Same Message Content," PLOS ONE, Public Library of Science, vol. 8(10), pages 1-1, October.
  36. Vijay Payal Bharti & Elizabeth T. Gratz & M. Paula Fitzgerald, 2022. "“You can't make me do it!” A model of consumer compliance," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 120-140, March.
  37. Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013. "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 402-413.
  38. Yuhosua Ryoo & WooJin Kim, 2024. "Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns," Journal of Business Ethics, Springer, vol. 189(2), pages 345-364, January.
  39. Richard, Erin M. & Diefendorff, James M., 2011. "Self-regulation during a single performance episode: Mood-as-information in the absence of formal feedback," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(1), pages 99-110, May.
  40. Sengupta, Atri & Deb, Soumya Guha & Mittal, Shashank, 2021. "The underlying motivational process behind portfolio diversification choice decisions of individual investors: An experimental design," Journal of Behavioral and Experimental Finance, Elsevier, vol. 29(C).
  41. Kirsten Cowan & Atefeh Yazdanparast, 2021. "Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling," Journal of Business Ethics, Springer, vol. 170(1), pages 115-132, April.
  42. Noort, Guda Van & Kerkhof, Peter & Fennis, Bob M., 2008. "The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 58-72.
  43. Sunaga, Tsutomu & Meng, Yan & Zhuang, Xuhong, 2020. "Interactions between instrumental timbre and consumers’ regulatory focus," Journal of Business Research, Elsevier, vol. 121(C), pages 1-12.
  44. Evandro Luiz Lopes & Ricardo Teixeira Veiga, 2019. "Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 550-566, September.
  45. Xiaomei Wang & Lin Zhang & Xiaoyu Jiang & Jia Wang, 2021. "Promoting Water Conservation Based on the Matching Effect of Regulatory Focus and Emotion," IJERPH, MDPI, vol. 18(4), pages 1-12, February.
  46. Zheng, Chundong & Liu, Xinru & Liu, Shuqin, 2024. "How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  47. Mendini, Monica & Peter, Paula C. & Gibbert, Michael, 2018. "The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness," Journal of Business Research, Elsevier, vol. 91(C), pages 195-204.
  48. Florack, Arnd & Keller, Johannes & Palcu, Johanna, 2013. "Regulatory focus in economic contexts," Journal of Economic Psychology, Elsevier, vol. 38(C), pages 127-137.
  49. Cheng, Yimin & Zhang, Kuangjie & Zhuang, Xuhong, 2024. "Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings," Journal of Business Research, Elsevier, vol. 175(C).
  50. Rai, Dipankar & Lin, Chien-Wei (Wilson), 2019. "The influence of implicit self-theories on consumer financial decision making," Journal of Business Research, Elsevier, vol. 95(C), pages 316-325.
  51. Shao, Wei & Shao, Guanglin, 2011. "Understanding choice-goal compatibility, dissonance and decision satisfaction," Australasian marketing journal, Elsevier, vol. 19(1), pages 14-21.
  52. Zhongju Liao & Siying Long, 2018. "CEOs' regulatory focus, slack resources and firms' environmental innovation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 981-990, September.
  53. Das, Gopal & Mukherjee, Amaradri & Smith, Ronn J., 2018. "The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types," Journal of Retailing, Elsevier, vol. 94(2), pages 203-216.
  54. Trudel, Remi & Murray, Kyle B. & Cotte, June, 2012. "Beyond expectations: The effect of regulatory focus on consumer satisfaction," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 93-97.
  55. Ashraf, Abdul R. & Razzaque, Mohammed A. & Thongpapanl, Narongsak (Tek), 2016. "The role of customer regulatory orientation and fit in online shopping across cultural contexts," Journal of Business Research, Elsevier, vol. 69(12), pages 6040-6047.
  56. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  57. Sun, Jin & Keh, Hean Tat & Lee, Angela Y., 2019. "Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 151-168.
  58. Yu, Xi & Huang, Huiling & Liu, Stephanie Q. & Lu, Zhi, 2020. "Signaling authenticity of ethnic cuisines via handwriting," Annals of Tourism Research, Elsevier, vol. 85(C).
  59. Tran, Hai-Anh & Farrell, Andrew & Evanschitzky, Heiner & Nguyen, Bach & Ackfeldt, Anna-Lena, 2024. "Using affective content to promote high-involvement services on social media," Journal of Business Research, Elsevier, vol. 179(C).
  60. Wang, Li & Jin, Manhui & Yang, Zhiyong, 2020. "Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity," Journal of Business Research, Elsevier, vol. 107(C), pages 50-61.
  61. Sobh, Rana, 2011. "Approaching what we hope for and avoiding what we fear: A study of women’s concern with visible signs of skin aging," Australasian marketing journal, Elsevier, vol. 19(2), pages 122-130.
  62. Chia-Yen Lin, 2015. "Promote Health or Prevent Disease? The Effects of Health-Related Advertising on Eating Behavior Intention," IJERPH, MDPI, vol. 12(4), pages 1-18, March.
  63. Luyu Li & Dandan Wu, 2019. "Entrepreneurial education and students' entrepreneurial intention: does team cooperation matter?," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-13, December.
  64. Louro, M.J.S. & Pieters, R. & Zeelenberg, M., 2005. "Negative returns on positive emotions : The influence of pride and self-regulatory goals on repurchase decisions," Other publications TiSEM 014beb9b-0df4-47a7-8c79-1, Tilburg University, School of Economics and Management.
  65. Beneke, Justin & Carter, Stephen, 2015. "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 22-35.
  66. Luo, Yong (Eddie) & Wong, Veronica & Chou, Ting-Jui, 2016. "The role of product newness in activating consumer regulatory goals," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 600-611.
  67. Dogerlioglu-Demir, Kivilcim & Tansuhaj, Patriya & Cote, Joseph & Akpinar, Ezgi, 2017. "Value integration effects on evaluations of retro brands," Journal of Business Research, Elsevier, vol. 77(C), pages 124-130.
  68. Simona Botti & Susan Broniarczyk & Gerald Häubl & Ron Hill & Yanliu Huang & Barbara Kahn & Praveen Kopalle & Donald Lehmann & Joe Urbany & Brian Wansink, 2008. "Choice under restrictions," Marketing Letters, Springer, vol. 19(3), pages 183-199, December.
  69. Som, Anirban & Lee, Yih Hwai, 2012. "The joint effects of choice assortment and regulatory focus on choice behavior," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 202-209.
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