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When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

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Cited by:

  1. Lauren S. Carroll & Mathew P. White & Sabine Pahl, 2011. "The impact of excess choice on deferment of decisions to volunteer," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(7), pages 629-637, October.
  2. Yang Wang & Xueming Luo & Zhijie Lin, 2023. "Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference," Production and Operations Management, Production and Operations Management Society, vol. 32(11), pages 3394-3412, November.
  3. Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch, 2014. "Consumer and managerial goals in assortment choice and design," Marketing Letters, Springer, vol. 25(3), pages 293-303, September.
  4. Claire Heeryung Kim & Joonkyung Kim, 2021. "The Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
  5. Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
  6. Flores, Alvaro & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2019. "Assortment optimization under the Sequential Multinomial Logit Model," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1052-1064.
  7. repec:cup:judgdm:v:3:y:2008:i:7:p:501-511 is not listed on IDEAS
  8. Lena Bjørlo & Øystein Moen & Mark Pasquine, 2021. "The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
  9. Somerville, Jason & McGowan, Féidhlim, 2016. "Can chocolate cure blindness? Investigating the effect of preference strength and incentives on the incidence of Choice Blindness," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 61(C), pages 1-11.
  10. Li, Eric A.L., 2014. "Test for the real option in consumer behavior," Research in Economics, Elsevier, vol. 68(1), pages 70-83.
  11. Gu, Yangjie & Wu, Yuechen, 2023. "Highlighting supply-abundance increases attraction to small-assortment retailers," Journal of Retailing, Elsevier, vol. 99(3), pages 420-439.
  12. Chorus, Caspar G., 2014. "Benefit of adding an alternative to one׳s choice set: A regret minimization perspective," Journal of choice modelling, Elsevier, vol. 13(C), pages 49-59.
  13. Enav, Friedmann & Daphna, Brueller, 2018. "Is stereotypical gender targeting effective for increasing service choice?," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 35-44.
  14. Hense, Jonas & Hübner, Alexander, 2022. "Assortment optimization in omni-channel retailing," European Journal of Operational Research, Elsevier, vol. 301(1), pages 124-140.
  15. Andrew E. Reed & Joseph A. Mikels & Corinna E. Lockenhoff, 2012. "Choosing with confidence: Self-efficacy and preferences for choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 173-180, March.
  16. Blair, Sean, 2020. "How lacking control drives fluency effects in evaluative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 156(C), pages 97-112.
  17. Giarlotta, Alfio & Petralia, Angelo & Watson, Stephen, 2023. "Context-sensitive rationality: Choice by salience," Journal of Mathematical Economics, Elsevier, vol. 109(C).
  18. Herhausen, Dennis & Schögel, Marcus & Schulten, Matthias, 2012. "Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 368-379.
  19. Gauthier Casteran & Polymeros Chrysochou & Lars Meyer-Waarden, 2019. "Brand loyalty evolution and the impact of category characteristics," Marketing Letters, Springer, vol. 30(1), pages 57-73, March.
  20. Jun Yao & Harmen Oppewal & Di Wang, 2020. "Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1075-1094, November.
  21. Helmut Herwartz & Christoph Strumann, 2024. "Too many cooks could spoil the broth: choice overload and the provision of ambulatory health care," International Journal of Health Economics and Management, Springer, vol. 24(3), pages 357-373, September.
  22. Malek Simon Grimm & Ralf Wagner, 2024. "Challenging the linearity assumption of intra-brand image confusion," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 355-374, June.
  23. Merlino, Valentina Maria & Mastromonaco, Giulia & Borra, Danielle & Blanc, Simone & Brun, Filippo & Massaglia, Stefano, 2021. "Planning of the cow milk assortment for large retail chains in North Italy: A comparison of two metropolitan cities," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  24. Bleier, Alexander & Eisenbeiss, Maik, 2015. "The Importance of Trust for Personalized Online Advertising," Journal of Retailing, Elsevier, vol. 91(3), pages 390-409.
  25. Dass, Mayukh & Kumar, Piyush & Acharya, Manaswini, 2024. "An approach to brand planning under high competitor set variation," Journal of Business Research, Elsevier, vol. 182(C).
  26. Neeraj Arora & Ty Henderson & Qing Liu, 2011. "Noncompensatory Dyadic Choices," Marketing Science, INFORMS, vol. 30(6), pages 1028-1047, November.
  27. Wiebach, Nicole & Hildebrandt, Lutz, 2010. "Context effects as customer reaction on delisting of brands," SFB 649 Discussion Papers 2010-056, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  28. Richard A. Briesch & William R. Dillon & Edward J. Fox, 2013. "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science, INFORMS, vol. 32(3), pages 488-509, May.
  29. Botti, Simona & Hsee, Christopher K., 2010. "Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(2), pages 161-171, July.
  30. Kowalczyk, Liliana & Breugelmans, Els & Campo, Katia, 2021. "It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  31. Alison P. Lenton & Amanda Stewart, 2008. "Changing her ways: The number of options and mate-standard strength impact mate choice strategy and satisfaction," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3(7), pages 501-511, October.
  32. Thai, Nguyen T. & Yuksel, Ulku, 2017. "Too many destinations to visit: Tourists’ dilemma?," Annals of Tourism Research, Elsevier, vol. 62(C), pages 38-53.
  33. Nakamura, Ryota & Yao, Ying, 2021. "Does Restricting the Availability of Cigarettes Reduce Smoking?," Discussion paper series HIAS-E-108, Hitotsubashi Institute for Advanced Study, Hitotsubashi University.
  34. Lo, Jade Y. & Nag, Rajiv & Xu, Lei & Agung, Shanti D., 2020. "Organizational innovation efforts in multiple emerging market categories: Exploring the interplay of opportunity, ambiguity, and socio-cognitive contexts," Research Policy, Elsevier, vol. 49(3).
  35. Tom Fangyun Tan & Serguei Netessine & Lorin Hitt, 2017. "Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand Concentration," Information Systems Research, INFORMS, vol. 28(3), pages 643-660, September.
  36. Yves Cinotti, 2014. "Midi-Pyrénées wines in Toulouse restaurants [Les vins midi-pyrénéens dans les restaurants toulousains]," Post-Print hal-01286049, HAL.
  37. Björn Röber, 2020. "Escalating internationalization decisions: intendedly rational, but only limitedly so?," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 455-484, July.
  38. Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.
  39. Lee, Ha Kyung & Choo, Ho Jung, 2019. "Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation," Journal of Business Research, Elsevier, vol. 104(C), pages 170-182.
  40. Li, Jianbin & Liu, Lang & Luo, Xiaomeng & Zhu, Stuart X., 2023. "Interactive bundle pricing strategy for online pharmacies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  41. Bharadwaj, Neeraj & Naylor, Rebecca Walker & ter Hofstede, Frenkel, 2009. "Consumer response to and choice of customized versus standardized systems," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 216-227.
  42. Marc Bourreau & Marianne Lumeau & Francois Moreau & Jordana Viotto da Cruz, 2019. "Recent or Free? An Experimental Study of the Motivations for Pirating Movies," CESifo Working Paper Series 8036, CESifo.
  43. Shang, Wenjing & Hooker, Neal H., 2006. "Scales or Stars? Consumer Preferences for Food Quality Signals," 2006 Annual meeting, July 23-26, Long Beach, CA 21237, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  44. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
  45. Timothy J. Richards & Stephen F. Hamilton & Koichi Yonezawa, 2017. "Variety and the Cost of Search in Supermarket Retailing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 50(3), pages 263-285, May.
  46. Kivilcim Dogerlioglu-Demir & Cenk Koçaş & Nilsah Cavdar Aksoy, 2023. "The role of presentation order in consumer choice: the abrupt disparity effect," Marketing Letters, Springer, vol. 34(2), pages 251-268, June.
  47. Chang, Chingching, 2011. "The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store," Journal of Interactive Marketing, Elsevier, vol. 25(3), pages 159-168.
  48. Kaijun Zhang & Hongkun Liu & Jun Ye, 2023. "Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)," Marketing Letters, Springer, vol. 34(4), pages 633-652, December.
  49. Mathmann, Frank & Chylinski, Mathew & de Ruyter, Ko & Higgins, E. Tory, 2017. "When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation," Journal of Retailing, Elsevier, vol. 93(2), pages 212-227.
  50. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
  51. Sethuraman, Raj & Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J., 2022. "The effect of retail assortment size on perceptions, choice, and sales: Review and research directions," Journal of Retailing, Elsevier, vol. 98(1), pages 24-45.
  52. Kahn, Barbara E., 2017. "Using Visual Design to Improve Customer Perceptions of Online Assortments," Journal of Retailing, Elsevier, vol. 93(1), pages 29-42.
  53. Langner, Tobias & Krengel, Martin, 2013. "The mere categorization effect for complex products: The moderating role of expertise and affect," Journal of Business Research, Elsevier, vol. 66(7), pages 924-932.
  54. Fabrice Le Lec & Marianne Lumeau & Benoît Tarroux, 2022. "How choice proliferation affects revealed preferences," Theory and Decision, Springer, vol. 93(2), pages 331-358, September.
  55. Hafner, Rebecca J. & Walker, Ian & Verplanken, Bas, 2017. "Image, not environmentalism: A qualitative exploration of factors influencing vehicle purchasing decisions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 97(C), pages 89-105.
  56. Andreas Herrmann & Mark Heitmann & Andreas Brandenberg & Torsten Tomczak, 2007. "Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens," Schmalenbach Journal of Business Research, Springer, vol. 59(3), pages 390-412, May.
  57. Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters, 2012. "Increasing choice satisfaction through goal-based labeling," Marketing Letters, Springer, vol. 23(1), pages 119-136, March.
  58. Mittal, Banwari, 2016. "The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 361-370.
  59. Kick, Markus, 2015. "The Price Premium Induced by Branding: A Health Care Case Study," EconStor Preprints 182504, ZBW - Leibniz Information Centre for Economics.
  60. Blakeley B. McShane & Ulf Böckenholt, 2018. "Multilevel Multivariate Meta-analysis with Application to Choice Overload," Psychometrika, Springer;The Psychometric Society, vol. 83(1), pages 255-271, March.
  61. Irene Maria Buso, 2020. "Choice overload and contextual inference: An experimental test," Working Papers in Public Economics 192, Department of Economics and Law, Sapienza University of Roma.
  62. Yonezawa, Koichi & Richards, Timothy J., 2016. "Competitive Package Size Decisions," Journal of Retailing, Elsevier, vol. 92(4), pages 445-469.
  63. Jungki Lee, 2012. "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 53-63..
  64. Yazdanabad, Hadi Pahlevan, 2024. "Justification within and between social contexts with the possibility of choice deferral," Journal of Mathematical Economics, Elsevier, vol. 112(C).
  65. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  66. Zhang, Xubing & Cao, Yong, 2014. "Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer's Roof Policies," Journal of Retailing, Elsevier, vol. 90(4), pages 538-551.
  67. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
  68. Malek Simon Grimm & Ralf Wagner, 2021. "Intra-brand image confusion: effects of assortment width on brand image perception," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 446-463, July.
  69. Dekimpe, Marnik G. & Gielens, Katrijn & Raju, Jagmohan & Thomas, Jacquelyn S., 2011. "Strategic Assortment Decisions in Information-Intensive and Turbulent Environments," Journal of Retailing, Elsevier, vol. 87(S1), pages 17-28.
  70. Earl, Peter E. & Wakeley, Tim, 2010. "Economic perspectives on the development of complex products for increasingly demanding customers," Research Policy, Elsevier, vol. 39(8), pages 1122-1132, October.
  71. repec:cup:judgdm:v:7:y:2012:i:2:p:173-180 is not listed on IDEAS
  72. Daniel E. Chavez & Marco A. Palma, 2019. "Pushing subjects beyond rationality with more alternatives in experimental auctions," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 207-217, March.
  73. Wiebach, Nicole & Hildebrandt, Lutz, 2012. "Explaining customers' switching patterns to brand delisting," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 1-10.
  74. Angelo Petralia, 2024. "Harmful choices," Papers 2408.01317, arXiv.org, revised Feb 2025.
  75. Liu, Pengcheng & Xie, Qing & You, Yi & Dong, Qingqing, 2024. "A Study of Choice Overload Measurement in Food Consumption," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344272, International Association of Agricultural Economists (IAAE).
  76. Maier, Erik, 2019. "Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 558-579.
  77. Kerstin Gidlöf & Annika Wallin & Kenneth Holmqvist & Peter Møgelvang-Hansen, 2013. "Material Distortion of Economic Behaviour and Everyday Decision Quality," Journal of Consumer Policy, Springer, vol. 36(4), pages 389-402, December.
  78. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  79. Park, Jeong-Yeol & Jang, SooCheong (Shawn), 2013. "Confused by too many choices? Choice overload in tourism," Tourism Management, Elsevier, vol. 35(C), pages 1-12.
  80. Manjunath, Vikram & Westkamp, Alexander, 2021. "Strategy-proof exchange under trichotomous preferences," Journal of Economic Theory, Elsevier, vol. 193(C).
  81. Rai Dipankar & Lin Chien-Wei (Wilson) & Ierlan Magdoleen T., 2016. "The Influence of Scheduling Style on Assortment Size," Management & Marketing, Sciendo, vol. 11(4), pages 553-565, December.
  82. Tafesse, Wondwesen & Korneliussen, Tor, 2012. "Identifying factors affecting consumers purchase incidence at retail trade shows," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 438-444.
  83. repec:cup:judgdm:v:6:y:2011:i:7:p:629-637 is not listed on IDEAS
  84. Lam, K.Y. & Koning, A.J. & Franses, Ph.H.B.F., 2008. "Analyzing preferences ranking when there are too many alternatives," Econometric Institute Research Papers EI 2008-06, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  85. Yao, Jun & Oppewal, Harmen, 2016. "Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size," Journal of Retailing, Elsevier, vol. 92(1), pages 109-121.
  86. Donnelly, Shannon & Gee, Liz & Silva, Emmanuel Sirimal, 2020. "UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  87. Beneke, Justin & Cumming, Alice & Jolly, Lindsey, 2013. "The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 282-291.
  88. Qin, Dan, 2024. "A simple model of two-stage choice," Journal of Mathematical Economics, Elsevier, vol. 112(C).
  89. A. Ye(scedilla)im Orhun, 2009. "Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences," Marketing Science, INFORMS, vol. 28(5), pages 868-886, 09-10.
  90. Simona Botti & Susan Broniarczyk & Gerald Häubl & Ron Hill & Yanliu Huang & Barbara Kahn & Praveen Kopalle & Donald Lehmann & Joe Urbany & Brian Wansink, 2008. "Choice under restrictions," Marketing Letters, Springer, vol. 19(3), pages 183-199, December.
  91. Elvira Saez-Gonzalez & Juan Carlos Gazquez-Abad, 2024. "Could Assortment Rationalisation Help Reduce Food Waste in Grocery Stores?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1292-1292, November.
  92. Amit, Adi & Sagiv, Lilach, 2013. "The role of epistemic motivation in individuals’ response to decision complexity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 121(1), pages 104-117.
  93. Eckert, Christine & Louviere, Jordan J. & Islam, Towhidul, 2012. "Seeing the forest despite the trees: Brand effects on choice uncertainty," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 256-264.
  94. Trampe, Debra & Konuş, Umut & Verhoef, Peter C., 2014. "Customer Responses to Channel Migration Strategies Toward the E-channel," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 257-270.
  95. Raffaella Misuraca & Francesco Ceresia & Ursina Teuscher & Palmira Faraci, 2019. "The Role of the Brand on Choice Overload," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 18(1), pages 57-76, June.
  96. Kim, Jikyung (Jeanne) & Kim, Sanghwa & Choi, Jeonghye, 2020. "Purchase now and consume later: Do online and offline environments drive online social interactions and sales?," Journal of Business Research, Elsevier, vol. 120(C), pages 274-285.
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